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科技巨头正因第三方人工智慧工具破坏了预设设备设定的优势而面临挑战。以往,使用者很少更改预装软体,这在美国政府针对 Google 的反托拉斯案中有所体现,在该案中,切换 Google 搜寻只需要点按四次并滑动一次。Microsoft 执行长 Satya Nadella 指出,在 Google 上搜寻已成为类似刷牙的根深蒂固习惯。然而,尽管被预设安装在 Windows 个人电脑上,Microsoft 的 Copilot 仍难以获得广泛采用,因为使用者宁愿忍受额外的点击,也要获取 OpenAI 的 ChatGPT 中更优越的功能。

类似的趋势也影响了像 Amazon 的 Alexa 这样的语音助手,使用者已依赖其多年。尽管家里到处都是启用 Alexa 的扬声器,使用者现在仍会绕过它们,手动在手机上打开 ChatGPT 更聪明的语音模式。虽然升级后的 Alexa+ 吸引了一些使用者回流,但对于复杂的请求,ChatGPT 仍然是首选。Apple 新的 Siri AI 目前正处于测试阶段,也试图透过整合预设按钮和手势来克服过去的失败,像 Mark Gurman 这样的早期测试人员发现其核心功能已足够吸引一般消费者。

最终,预设 AI 服务的生存取决于基本功能是否能满足使用者。Apple 传统的「就是好用」(it just works)生态系统成功地让使用者留在了 Safari 和 Apple 地图上。然而,Siri 和 Alexa+ 是为基准任务而设计的,而非像氛围程式码编写(vibe coding)这样的高阶处理。随著竞争对手 AI 能力的迅速扩展,「勉强能用」(it just barely works)将不再足够。预设平台必须提供比单纯便利更多的东西,以防止使用者付费订阅外部替代方案。

Tech giants are facing challenges as third-party artificial intelligence tools disrupt the power of default device settings. Previously, users rarely changed preinstalled software, as seen in the US antitrust case where switching Google search required four taps and a swipe. Microsoft Chief Executive Satya Nadella noted that searching on Google became an ingrained habit akin to brushing one's teeth. However, despite being preinstalled on Windows PCs, Microsoft's Copilot has struggled to gain adoption, as users willingly endure extra clicks to access superior capabilities in OpenAI's ChatGPT.

A similar trend affects voice assistants like Amazon's Alexa, which users relied on for years. Despite having Alexa-enabled speakers throughout their homes, users now bypass them to manually open ChatGPT's smarter voice mode on their phones. Although the upgraded Alexa+ has brought some users back, ChatGPT remains preferred for complex requests. Apple's new Siri AI, currently in beta, is also attempting to overcome past failures by integrating default buttons and gestures, with early testers like Mark Gurman finding its baseline functionality enticing enough to capture average consumers.

Ultimately, the survival of default AI services depends on whether basic features can satisfy users. Apple's traditional "it just works" ecosystem successfully retained users on Safari and Apple Maps. However, Siri and Alexa+ are designed for baseline tasks rather than advanced processing like vibe coding. As rival AI capabilities expand rapidly, "it just barely works" will no longer suffice. Default platforms must offer more than convenience to prevent users from paying for external subscriptions.

2026-06-16 (Tuesday) · fcbf407f249ff5c266aff6ae453948ef028c7814