意大利贴纸出版商帕尼尼（Panini SpA）正与美国体育商品巨头Fanatics展开激烈的版权争夺战。Fanatics已取得2031年起FIFA世界杯收藏品的独家授权，这意味著帕尼尼将无法再制作包含世界杯球队及球员的贴纸册。自帕尼尼长期执掌公司的执行长萨卢斯特罗（Aldo Sallustro）去年逝世后，公司尚未提出明确的应对策略。
2030年在摩洛哥、葡萄牙和西班牙举办的世界杯将成为帕尼尼最后一本贴纸册的舞台。自1970年起，帕尼尼的世界杯贴纸册便陪伴了数代球迷，撕开贴纸包、交换重复贴纸、在校园里以物易物，这些已成为全球性的文化仪式。墨西哥城的收藏者甚至在美术宫台阶上形成了数千人的交换聚会，球迷们担忧这一传统将随帕尼尼的退出而消亡。
收藏的经济成本也发生了巨大变化。1990年时每包贴纸仅需约0.2美元，如今每包七张贴纸要价约2美元，而随著世界杯扩军至48队，集满整本需要980张贴纸，实际花费往往高达六百至九百美元。帕尼尼家族于1961年在意大利摩德纳创立公司，最初从报摊起步贩售卡通和足球贴纸，1970年首次取得世界杯授权后迅速走向国际。尽管家族早在1988年便已出售公司，创办人后代仍对品牌延续感到欣慰，同时也对品牌可能从贴纸册上消失感到惋惜。
Panini SpA, the Italian publisher behind the iconic World Cup sticker albums since 1970, is embroiled in a fierce licensing battle with US sports merchandising giant Fanatics Inc. Fanatics has secured exclusive rights to FIFA World Cup collectibles from 2031 onward, effectively barring Panini from producing sticker books featuring tournament teams or players. Following the death of longtime CEO Aldo Sallustro, Panini has yet to articulate a clear counter-strategy against its American rival.
The 2030 World Cup, hosted across Morocco, Portugal, and Spain, will feature the final Panini sticker album, raising fears among fans worldwide that decades-old collecting rituals will come to an end. For generations, tearing open sticker packs, trading duplicates at school, and pasting players into albums have been cherished traditions tied to each tournament. In Mexico City, thousands of collectors gather at the Palacio de Bellas Artes to swap stickers — a community event that has grown from a small gathering into a massive fan tradition over the decades.
The economics of sticker collecting have shifted dramatically over the years. In 1990, a pack cost roughly 20 US cents and completing an album required less than $50; today, packs of seven stickers sell for about $2, and with the tournament expanding to 48 teams and 980 stickers needed, most collectors spend between $600 and $900. The Panini company was founded in 1961 in Modena, Italy, starting from the family's newsstand before obtaining its breakthrough FIFA license in 1970. Although the founding family sold the company in 1988, they remain proud of the brand's enduring legacy and express regret that the Panini name may eventually disappear from World Cup albums.