此一进展迟缓，与 OpenAI 近期其他产品押注的调整相互呼应：公司表示将停止 Sora 影片生成器，并尝试把新兴浏览器 Atlas 与聊天机器人及程式工具整合为单一桌面应用，以便在可能于今年稍晚进行 IPO 前精简产品线。该策略亦牵动与 Apple 的生态竞争；Apple 去年 11 月对「迷你应用程式」政策要求所谓超级应用程式就应用内购买抽成 15%，而 OpenAI 亦借由与前 Apple 高层 Jony Ive 合作并以近 65 亿美元（US$6.5 billion）收购其硬体新创，推进软体进入消费装置的长期目标。
市场与使用端数据显示「洪水闸门」尚未开启：Criteo 本月报告指出，在全球逾 6,000 名受访者中，55% 表示对向 AI 分享支付资讯「格外谨慎」，且经常使用 AI 聊天机器人的消费者中有 96% 仍会同时使用社群媒体、传统搜寻与零售商网站等其他管道。企业端亦认为 ChatGPT 导流仍「很小」，并相对更大量投放 Google 广告；在开发端，OpenAI 上周核准近 70 个应用，较先前每日仅约 3–5 个明显加速，但因提示词被界定为私密资料而导致分析指标「非常有限」，再加上工具变更与错误，使开发者难以判断触及与稳定性。
OpenAI last year pitched a plan for companies such as Spotify Technology SA and Booking Holdings Inc. to ship mini-apps inside ChatGPT, aiming to turn the chatbot into an App Store-like all-in-one platform; six months later, app makers describe a slow start: despite 300+ integrations, they are hard to find, partners have constrained functionality to avoid ceding customer relationships and payments, and developers cite a tedious approval process, buggy tooling, and limited usage data.
The sluggish rollout adds to other product recalibrations: OpenAI said it will discontinue the Sora video generator and is working to fold its nascent Atlas browser into a single desktop app with its chatbot and coding tools, streamlining ahead of a possible IPO later this year. The strategy also intersects with an expanding rivalry with Apple, which in November introduced a “mini apps” policy requiring super apps to hand over a 15% cut of in-app purchases, while OpenAI pursues device integration via work with ex-Apple executive Jony Ive after acquiring his hardware startup for nearly US$6.5 billion.
Quantitative signals suggest the “floodgates” are still closed: a Criteo report this month found 55% of 6,000+ global consumers are extra cautious about sharing payment information with AI, and 96% of regular AI-chatbot users still rely on other channels (social media, traditional search, and retailer sites) along the path to purchase. Companies similarly report small referral traffic from ChatGPT and far larger ad spending with Google; on the supply side, OpenAI approved nearly 70 apps last week versus roughly 3–5 per day previously, but developers say analytics remain “very limited” because prompts are treated as private data, and ongoing bugs and unannounced changes make performance and reliability hard to assess.