在法国马赛举行的世界新闻媒体大会上，来自 Politico、USA Today 和 El Pais 等媒体的 1,300 名高阶主管，共同面对人工智慧对其产业构成的存亡威胁。纽约时报发行人兼董事长 A.G. Sulzberger 发表了近 40 分钟的主题演说，谴责 AI 公司进行他所称的「以空前规模公然窃取智慧财产权」的行为。他透露，纽约时报针对 OpenAI 及 Microsoft 提起的版权诉讼迄今已耗资 2,000 万美元（约新台币 6.4 亿元），同时敦促同业不应继续「过于沉默、过于被动、过于分散」。

业界在应对策略上仍然严重分歧。Le Monde 董事长 Louis Dreyfus 指出该演说忽略了 AI 带来的机会，因为 Le Monde 已与 OpenAI 签署授权协议。Guardian 同样达成了补偿协议，同时也参与了集体诉讼。OpenAI 智慧财产权负责人 Tom Rubin 强调与媒体的合作关系，而副总裁 Varun Shetty 则坚称公司「恭敬地不同意」利用公开资讯训练 AI 模型属违法行为。Sulzberger 建议出版商评估授权协议的长期可行性，并应「推动立法者行动」，指出 AI「在公众间日益不受欢迎」。

更广泛的结构性努力正在形成。欧盟执行委员会副主席 Henna Virkkunen 谈及修订欧盟版权指令以适应 AI 时代，但法律和解可能需时数年。活动赞助者、法国亿万富翁 Rodolphe Saadé 旗下的 CMA Média 宣布将加入由英国主导、BBC 和 Financial Times 参与的 SPUR 联盟，以建立公平的授权体系。讽刺的是，Saadé 的 CMA CGM 集团同时也是欧洲领先 AI 公司 Mistral AI 的主要投资者，该公司反对法国待审的 AI 版权法，转而倡议对 AI 公司课征「营收税」。Sulzberger 敦促出版商团结一致，并研究音乐产业如何度过其「Napster 时刻」，警告若失败，记者将面临用 Margaret Atwood 的话说——被自己的「复制品」所「谋杀」的风险。

At the World News Media Congress in Marseille, 1,300 media executives from outlets including Politico, USA Today, and El Pais confronted the existential threat AI poses to their industry. A.G. Sulzberger, publisher and chairman of the New York Times, delivered a nearly 40-minute keynote condemning AI companies for what he called a "brazen theft of intellectual property at an unprecedented scale." He revealed the Times' pending copyright lawsuit against OpenAI and Microsoft has already cost $20 million, while urging peers not to remain "too quiet, too passive, and too fragmented."

The industry remains deeply divided on strategy. Le Monde chairman Louis Dreyfus noted the speech overlooked AI's opportunities, as his paper has signed a licensing deal with OpenAI. The Guardian similarly struck deals for compensation while simultaneously pursuing class action lawsuits. OpenAI's chief of intellectual property Tom Rubin emphasized partnerships with media, while VP Varun Shetty maintained the company "respectfully disagrees" that training on publicly available information is unlawful. Sulzberger advised publishers to evaluate the long-term viability of licensing deals and to "push the legislators," noting AI is "increasingly unpopular with the public."

Broader structural efforts are emerging. EU Commission Vice President Henna Virkkunen addressed revising the bloc's copyright directive for the AI era, though legal settlements could take years. The event's backer, French billionaire Rodolphe Saadé's CMA Média, announced it would join the UK-led SPUR coalition alongside the BBC and Financial Times to create a fair licensing system. Ironically, Saadé's CMA CGM group is also a major investor in Mistral AI, Europe's leading AI company, which opposes pending French AI copyright law and instead advocates a revenue-based levy. Sulzberger urged publishers to unite and study how the music industry survived its "Napster moment," warning that failure risks journalists being, in Margaret Atwood's words, "murdered" by their "replica."