Brick 是一款售价 59 美元、约 AirPods 盒大小的灰色立方体，通过物理“砖化”所选应用来减少刷屏，并声称平均每天可减少 3 小时手机使用。该产品在 20-35 岁人群中尤为受欢迎，Sensor Tower 估算其应用在 1 月下载量同比增长近 600%，达到 170,000 次。

更广泛的“反科技科技”趋势也在加速：类似应用 Opal 称自 2020 年以来已让用户远离手机超过 200m 小时，而 Offline Club 自 2024 年在阿姆斯特丹启动后已扩展到 19 个欧洲城市和巴厘岛。行为数据同样显示高依赖度与戒断需求并存：YouGov 发现多数 30 岁以下美国成年人每天最先和最后查看的都是手机，且近 40% 睡觉时把手机放在床边。

统计信号指向一种结构性矛盾：Z 世代把 2026 称为“模拟之年”，但这一宣言主要在 TikTok 等屏幕平台上传播，反屏幕影响者也依赖屏幕变现。多数数字排毒会失败的趋势表明，仅靠意愿往往不足，而 Brick 通过“必须走回设备前才能解锁”的物理摩擦机制，在降低即时诱惑方面提供了更可持续的约束。

Brick, a $59 gray cube about the size of an AirPods case, reduces screen use by physically “bricking” selected apps and claims an average cut of 3 hours per day. It has gained particular traction among people aged 20-35, with Sensor Tower estimating January app downloads rose nearly 600% year on year to 170,000.

The wider anti-tech-tech movement is also scaling: Opal, a similar app, says it has kept users off phones for more than 200m hours since 2020, while the Offline Club has expanded to 19 European cities plus Bali since launching in Amsterdam in 2024. Behavioral metrics show dependence and detox demand at once: YouGov reports most Americans under 30 check phones first and last each day, and nearly 40% sleep with phones beside them.

The numbers also reveal a structural paradox: Gen Z calls 2026 “the year of analogue,” yet that message spreads largely on TikTok and other screen platforms, where anti-screen influencers also monetize attention. The recurring failure rate of digital detoxes suggests willpower alone is weak, while Brick’s forced physical friction, requiring users to return to the device to unblock apps, creates a more durable barrier to impulsive use.

Source: Addicted to your phone? Try “bricking” it

Subtitle: New devices are cementing youngsters’ desire for digital detoxes

Dateline: 2月 19, 2026 04:17 上午