A24与Google DeepMind宣布达成一项价值7,500万美元的研发合作伙伴关系，旨在为电影制作人共同开发新型人工智慧工具与工作流程。此举在其忠实影迷中引发了激烈争议，许多人批评该公司背叛了其作为前卫独立电影代表的定位。

尽管A24强调此合作是为了让艺术家在AI工具的研发中拥有话语权，但学者与影评人指出，这本质上是科技巨头试图利用A24的「时尚与品味」品牌来为AI技术进行形象洗白，使其显得不可避免且常态化。

此次合作也反映出好莱坞与矽谷之间日益紧张的关系。虽然生成式AI面临缺乏品味和被批评为「垃圾内容」的困境，但科技公司正急于透过与顶尖创意品牌合作，来克服AI在美学和艺术判断上的局限性。

A24 and Google DeepMind announced a $75 million research partnership to co-develop new AI tools and workflows for filmmakers. This move sparked intense controversy among A24's loyal fanbase, with many criticizing the company for betraying its status as a champion of edgy indie cinema.

Although A24 stresses that the partnership aims to give artists a voice in shaping AI tools, scholars and critics argue that tech giants are using A24's hip brand to launder the reputation of AI, making the technology seem inevitable and normalized.

The collaboration highlights the growing tension between Hollywood and Silicon Valley. While generative AI struggles with a lack of taste and is often labeled as "slop," tech firms are eager to overcome these aesthetic limitations by partnering with renowned creative brands.