国际足总（FIFA）的激进票务策略引发了广泛批评，其中包括采用动态定价以及大力推广自身的转售平台。批评者指责主办方将追求利润置于为球迷提供愉快且亲民的观赛体验之上，这可能导致球迷更难买到价格合理的门票。
根据SeatGeek的数据，截至6月12日，世界杯小组赛门票的平均价格已达750美元，且在随后的五天内，该平台上84%的比赛门票价格持续上涨，部分热门的早期赛事最高票价甚至突破了4,000美元。
Ticket demand has remained strong on resale platforms after the kickoff of the FIFA World Cup 2026. Despite fans' pre-tournament outrage over historically high ticket prices and speculation about a potential price crash, prices have held steady or even increased after the first week of matches, with stadiums close to full capacity.
FIFA's aggressive ticketing tactics, including dynamic pricing and the heavy promotion of its own resale platform, have faced widespread criticism. Critics accuse the organizer of prioritizing profits over providing an enjoyable and accessible experience for fans, which may make it harder to secure affordable tickets.
According to SeatGeek data, the average price for a World Cup group stage ticket was $750 as of June 12, and 84% of matches saw price increases on the platform in the following five days, with prices for the most exciting early games reaching highs of over $4,000.