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腾讯控股有限公司正计划退出在日本的部分游戏工作室投资(例如 Marvelous 公司),以重新评估其全球投资组合,但对 FromSoftware 和角川集团等核心工作室的投资则不受影响。

面对游戏行业的持续低迷以及与阿里巴巴和字节跳动在人工智能领域的激烈竞争,腾讯正在调整策略,转向与工作室建立更紧密的共同制作关系,并对类似《当个创世神》(Minecraft)和 Roblox 等用户生成内容(UGC)游戏表现出浓厚兴趣。

腾讯的这一举措反映了整个游戏行业在疫情后扩张期结束后的收缩趋势,与其国内竞争对手网易以及微软公司近期削减工作室和项目的收缩行为相呼应。

Tencent Holdings Ltd. is negotiating exits from several game studio investments in Japan, including Marvelous Inc., as part of a global portfolio reassessment, while its stakes in key studios like FromSoftware and Kadokawa remain unaffected.

Facing a prolonged gaming industry slump and intense AI competition from Alibaba and ByteDance, Tencent is shifting toward closer co-production relationships with studios and showing increased interest in user-generated content titles like Minecraft and Roblox.

Tencent's strategic adjustment reflects a broader post-pandemic industry contraction, mirroring similar studio offloading and cost-cutting moves by domestic rival NetEase and Xbox operator Microsoft.

2026-06-24 (Wednesday) · a64e0ac10c5008976a92731cabfeaaef86076bc4