在 2026 年 2 月 8 日的 Power On 电子报中，Apple 被描述为在接下来几周启动一场 2026 产品猛攻，由 iPhone 17e 领军；该机型取代 1 年前的 iPhone 16e，预计维持相同的 $599 价格，同时加入 A19 晶片、MagSafe，以及 Apple 最新的自研行动网路与无线晶片。Apple 也在准备更新款 iPad 与新 Mac；同时 CEO Tim Cook 在 2026 年 2 月 5 日的全公司员工大会上对员工谈到包括移民、AI、新兴市场、接班，以及 Apple 将在 2026 年 4 月迎来 50 周年等主题。

在硬体方面，Apple 预计将以 A18 晶片更新入门级 iPad，并以 M4 更新 iPad Air；多数 iPad 产品线除了处理器更快之外变动不大（其中 OLED iPad mini 被点名为例外）。Apple 的 iPad 营收在假期期间年增 6%，Apple 将其中很大一部分归因于基础款机型，该机型也被定位面向企业。即将推出的 Mac 包括 14 吋与 16 吋 MacBook Pros、搭载 M5 的 MacBook Air、升级版 Mac Studio 桌机、Studio Display 更新，以及新 Mac minis；另有一款独立的「低成本 MacBook」被描述为萤幕小于 13 吋，并使用 iPhone 等级的晶片，以与更便宜的 Windows 笔电与 Chromebooks 竞争。在软体时程上，Apple 预期 2026 年 2 月 23 日那周推出第一个 iOS 26.4 开发者 beta；MacBook Pro 的时程与 macOS 26.3 周期一路延伸到 3 月，最早可能在 2026 年 3 月 2 日那周发布；在 2026 年稍晚，所引用的路线图还包括可折叠 iPhone，以及 iPhone 18 Pro 与 Pro Max，还有具备 OLED 与触控支援的 MacBook Pro。

Cook 将 AI 描述为足以影响一生尺度的机会，并主张 Apple 透过「over 2.5 billion」台活跃装置具备优势；他也提到收购 Q.ai（以色列新创）以及计划在 2026 年推出更个人化的 Siri，并将 iOS 27 定位为以效能与品质为重点的后续版本。在策略上，Apple 正把 iPhone 17e、基础款 iPad 与低成本 MacBook 瞄准企业与新兴市场，其中印度被特别点出，从几年前营收「very modest」转变为如今的「sizable contributor」，并由零售扩张与在地制造支撑。作为对服务野心的保留，报导称 Apple 正取消一项长期规划的 AI 虚拟健康教练，改为在 2026 年稍晚把部分精选功能并入 Health app；另外，一则 AirTag 的说明强调一些渐进式变更，例如 Apple Watch Precision Finding 模式与「50% louder」的喇叭，暗示即使是显著的百分比提升，如果基准很弱也可能不太重要。

In a Feb 8, 2026 Power On newsletter, Apple is described as starting a 2026 product blitz over the next several weeks, led by an iPhone 17e that replaces the iPhone 16e from 1 year earlier and is expected to keep the same $599 price while adding the A19 chip, MagSafe, and Apple’s newest in-house cellular and wireless chips. Apple is also preparing refreshed iPads and new Macs, while CEO Tim Cook addressed employees at a companywide all-hands on Feb 5, 2026 about topics including immigration, AI, emerging markets, succession, and Apple’s approaching 50th anniversary in April 2026.

On hardware, Apple is expected to update the entry-level iPad with an A18 chip and iPad Air with M4, with most of the iPad lineup seeing few changes beyond faster processors (with an OLED iPad mini as a noted exception). Apple’s iPad revenue grew 6% year over year over the holidays, and Apple attributed much of that to the base model, which is also positioned for enterprise. Macs coming soon include 14-inch and 16-inch MacBook Pros, a MacBook Air with M5, upgraded Mac Studio desktops, a Studio Display update, and new Mac minis; a separate “low-cost MacBook” is described as having a screen under 13 inches and using an iPhone-class chip to compete with cheaper Windows laptops and Chromebooks. On software timing, Apple expects the first iOS 26.4 developer beta the week of Feb 23, 2026, with MacBook Pro timing tied to the macOS 26.3 cycle through March and a launch window as early as the week of March 2, 2026; later in 2026, the roadmap cited includes a foldable iPhone, plus iPhone 18 Pro and Pro Max, and a MacBook Pro with OLED and touch support.

Cook framed AI as a lifetime-scale opportunity and argued Apple has an advantage via “over 2.5 billion” active devices, while also pointing to the acquisition of Q.ai (an Israel startup) and plans to launch a more personalized Siri in 2026, with iOS 27 positioned as a performance and quality-focused follow-on. Strategically, Apple is aiming the iPhone 17e, base iPad, and low-cost MacBook at enterprises and emerging markets, with India singled out as shifting from “very modest” revenue a few years ago to a “sizable contributor” today, supported by retail expansion and local manufacturing. As a caveat on services ambitions, Apple is reported to be scrapping a long-planned AI virtual health coach and instead rolling selected features into the Health app later in 2026; separately, an AirTag note highlights incremental changes such as an Apple Watch Precision Finding mode and a speaker “50% louder,” suggesting that even sizable percentage improvements may not matter much if the baseline is weak.