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文章探讨矽谷 CEO 如何把 AI 想像成一种管理控制工具,而不只是提升生产力的工具。它对比了 Mark Zuckerberg 和 Jack Dorsey 的做法,同时指出科技领袖普遍感到挫折,因为消费者和大型企业对 AI 仍然持怀疑态度,或采用速度过慢。核心设定是,两人似乎都想要能让自己更直接监督的 AI 系统,即使他们面临的基本问题是:没有任何 CEO 能同时无处不在。

根据 Financial Times 4月13日的报导,Meta 正在开发一个 Zuckerberg 的写实 3D AI 虚拟化身,将以他的公开言论、举止和当前策略观点为训练素材,之后用来透过视讯聊天与员工互动、回答问题并提供指引。据报导,Zuckerberg 也参与了该系统的测试,而 Meta 也在为 Facebook 和 Instagram 用户打造其他 AI 角色。文章将此与先前案例作比较:Klarna 的 Sebastian Siemiatkowski 和 Zoom 的 Eric Yuan 都曾在一年前的季度财报电话会议中部分使用 AI 分身。与此同时,Dorsey 在 2月宣布裁减 40%,约 4,000 个职位后,推动 Block 朝向更扁平的结构。

Dorsey 表示,Block 目前的最高管理深度是他与任何员工之间大约有 5 层,他希望今年把这个数字降到 2 到 3 层,理想上降到 0 层,让所有 6,000 名员工都透过一个由 AI 中介的智慧层向他汇报。他与 Roelof Botha 在 3月31日的一篇部落格文章中主张,如今大多数公司都把 AI 当作副驾驶,但 Block 想要打造的是一家公司本身就是一种智慧,或 mini-AGI。文章认为,没有证据显示这种做法会消除高层与员工之间的距离,或自动帮助公司;它把 Zuckerberg 的虚拟化身和 Dorsey 的层级崩缩都描绘成试图透过 AI 让 CEO 变得更核心、更单一、也更无所不在的做法。

The article examines how Silicon Valley CEOs are imagining AI as a tool for management control rather than just productivity. It contrasts Mark Zuckerberg’s and Jack Dorsey’s approaches, while noting broader frustration among tech leaders that consumers and large corporations remain skeptical or slow to adopt AI. The central setup is that both men appear to want AI systems that let them supervise more directly, even as they face the basic problem that no CEO can be everywhere at once.

According to the Financial Times report on April 13, Meta is developing a photorealistic 3D AI avatar of Zuckerberg that would be trained on his public comments, mannerisms, and current strategy views, then used to interact with staff through video chat, answer questions, and give guidance. Zuckerberg is reportedly involved in testing the system, and Meta is also building other AI characters for Facebook and Instagram users. The piece compares this with earlier examples: Sebastian Siemiatkowski of Klarna and Eric Yuan of Zoom each used AI doubles for parts of quarterly earnings calls a year earlier. In parallel, Dorsey has pushed Block toward a flatter structure, after announcing a 40 percent reduction, or about 4,000 jobs, in February.

Dorsey said Block’s maximum management depth is currently about 5 layers between him and any employee, and he wants that down to 2 to 3 layers this year, ideally to 0 layers so all 6,000 workers report to him through an AI-mediated intelligence layer. He and Roelof Botha argued in a March 31 blog post that most companies now use AI as a copilot, but Block wants a company built as an intelligence, or mini-AGI. The article argues there is no evidence this approach will erase distance between executives and workers or automatically help the company, and it frames both Zuckerberg’s avatar and Dorsey’s hierarchy collapse as attempts to make CEOs more central, singular, and omnipresent through AI.

2026-04-21 (Tuesday) · 7fa683172ff9c38d906ff6a2668c22c0faa88435