美国攀岩者 Alex Honnold（40 岁）在 2026 年 1 月 25 日通过 Netflix 直播完成 Taipei 101 的无保护自由独攀（free-solo），攀爬全程 95 分钟。目标是高 508 米（1,667 英尺）的玻璃钢结构摩天楼；他于当地时间约上午 9:10 开始攀登，因雨推迟一天后进行。现场有“数百名”观众聚集，直升机在空中盘旋；直播把精英攀登从偏远岩壁与后期剪辑纪录片转为实时全球秀。
事件被描述为多方“拐点”：对 Honnold，这是其首次摩天楼攀登，也是其个人壮举首次在流媒体平台实时展开；对 Netflix，这是其加码直播内容战略的一部分，过去一年已直播 WWE 与 NFL 等体育娱乐内容，以在点播拥挤市场中制造“必看时刻”，并支撑订阅与广告收入增长。对台湾，这是软实力曝光：总统 Lai Ching-te 在 Facebook 发文祝贺，并称直播让世界看到 Taipei 101 及台湾的风景与人群；背景是台湾数十年来在中国外交孤立压力下提升国际能见度的长期诉求。
对比基准给出清晰时间差：Taipei 101 于 2004 年开幕时为世界最高楼，同年“蜘蛛人” Alain Robert 曾用绳索攀爬并耗时超过 4 小时；而 Honnold 以无绳、直播方式把风险与关注度显著抬升。地区市场数据也被量化：Netflix 在亚洲的渗透率估计约 27%；自 3 月起将独家直播日本 World Baseball Classic 赛事，借助日本对棒球的高关注（并点到 Shohei Ohtani 与 Yoshinobu Yamamoto 的 World Series 胜利）强化体育直播吸引力。
US climber Alex Honnold (40) completed a ropeless free-solo ascent of Taipei 101 live on Netflix on Jan. 25, 2026, reaching the top in 95 minutes. He climbed the exterior of the 508-meter (1,667-foot) glass-and-steel skyscraper, starting around 9:10 a.m. local time after a one-day rain postponement. Hundreds of fans gathered outside as the live stream turned elite climbing from edited documentaries into a real-time global spectacle.
The event is framed as a turning point for multiple actors: for Honnold, it was his first-ever skyscraper climb and his first major feat unfolding live on a streaming platform; for Netflix, it fit a broader push into live programming after a year of live sports/entertainment streams including WWE and NFL games, aimed at creating “must-see” moments that support subscriber and ad growth. For Taiwan, it delivered high-profile soft-power visibility, with President Lai Ching-te publicly congratulating the team behind the broadcast.
A numerical benchmark underscores the raised stakes: Taipei 101 opened in 2004 as the world’s tallest building, and that year Alain Robert climbed it using ropes in more than four hours, whereas Honnold’s ropeless, live-streamed ascent compressed the timeline to 95 minutes. The piece also quantifies Netflix’s regional position, estimating about 27% penetration in Asia, and notes that starting in March it will exclusively stream World Baseball Classic games in Japan to deepen its live-sports strategy.