2026年3月25日，OpenAI宣布其将在推出独立版Sora应用程式约六个月后（该应用于去年9月下旬发布）停用Sora，这是其更广泛简化AI产品线策略的一部分。该公司同时表示将结束与Walt Disney的先前合作，此合作先前使OpenAI可在Sora中使用经典迪士尼角色，并以股份认股权证形式投入1,000,000,000美元股权（非现金授权费）。这项合作主要围绕Sora使用权，而非更广泛的内容授权交易。
应用发布初期，该App曾短暂登顶Apple App Store，之后又下滑，显示早期热度未维持在发布时的高峰。OpenAI将关闭消费者版应用与供开发者使用的Sora API，与此相关的原因包括AI影片生成相较其他产品需要更多计算资源。Bloomberg也指出，此次转向是配合新的桌面应用策略：将ChatGPT、编码工具与网页浏览整合，以此推动更集中化而非独立细分工具。
在致员工备忘录中，OpenAI首席执行官Sam Altman表示资源将转向AI agents与一个名为Spud的新模型，预计数周内推出；部分安全团队将被重组以把安全工作更深度嵌入研发流程。OpenAI的声明称，Sora的剩余研究将转向世界模拟领域以推进机器人技术，因此此次停用被定位为资源优先顺序调整，而非放弃研究方向。这一计划由《华尔街日报》最先报道，Sora社群与创作者也在公告中收到告别留言，承认其先前影响。
On 25 March 2026, OpenAI announced it will discontinue Sora only about six months after launching the standalone Sora app in late September, as part of a broader simplification of its AI product lineup. The company also said it would wind down its earlier partnership with Walt Disney, which had given OpenAI exclusive rights to use iconic Disney characters and involved a US$1 billion investment via stock warrants only, not a cash licensing fee. The deal was centered on Sora-related rights, rather than a wider content licensing arrangement.
When first launched, the app briefly reached the top of Apple’s App Store, then slipped in ranking, suggesting launch demand did not sustain. OpenAI said it would shut down both the consumer app and the Sora API for developers, with the move tied to the high compute demand of AI video generation compared with other products. Bloomberg also linked this shift to a new desktop strategy that integrates ChatGPT, coding, and web browsing, indicating a move toward a consolidated platform instead of separate specialized tools.
In a staff memo, OpenAI CEO Sam Altman said resources are being reallocated toward AI agents and a new model called Spud, expected within weeks, while parts of security and safety teams will be reorganized to embed safety more deeply into development. OpenAI’s statement says remaining Sora work is shifting toward world simulation research to advance robotics, so the shutdown is framed as reprioritization rather than abandonment of the direction. The plan was first reported by the Wall Street Journal, and the Sora community and creators received a farewell message acknowledging what had already been done.