拉斯维加斯正在通过重塑吸客方式来应对博彩竞争压力，像 Circa 酒店在屋顶打造“户外水上剧场”，配有 140 英尺大屏同步播放欧洲足球和实时赔率，以音乐、泳池、酒吧与赌场营造体验式氛围。美国博彩格局已从内华达近乎垄断转向竞争态势：1978 年大西洋城、1990 年代河船与部落赌场扩张是早期破局，2018 年最高法院推翻联邦体育博彩禁令后，本年度末有 40 州将合法化体育博彩、11 州将开放网络老虎机和桌面游戏。
2025 年拉斯维加斯游客仅为 3850 万人次，较疫情前高峰低 10%；强势美元、亚洲游客未完全复苏是主要抑制因素。加拿大游客占其传统海外主力，已下降 25%，并在同时出现酒店更廉价板块（如 Excalibur、Luxor）空置加重、Spirit Airlines 破产削弱廉价出行后，市政层面还改为加元与美元一比一收款试图补贴吸引。
尽管如此，合法化体育博彩正带来新增赌客池，去年约 17% 的美国人参与体育赛事投注，是两年前的两倍以上，低于 50 岁的美国男性中有一半已开通在线体育投注账户。全大道总体博彩收入持平，但体育博彩收入仍增长约 25%，并且有迹象显示这类新用户正在转化为未来“回访型”拉斯维加斯客流。
Las Vegas is repositioning as entertainment has become a competitive necessity, illustrated by Circa’s rooftop “outdoor aqua-theatre” with a 140-foot screen showing football and live odds beside bars, a grill, and a poolside casino. Since Nevada’s near-monopoly era has broken up over time—Atlantic City in 1978, 1990s riverboat and tribal expansion, and especially the 2018 Supreme Court ruling—40 states are set to legalize sports betting by year-end and 11 are allowing online slots and table games.
Visitor volume has fallen to 38.5 million in 2025, 10% below the pre-pandemic peak, while a strong dollar and weak Asian recovery have squeezed demand; Canadian arrivals, long the largest foreign segment, are down 25% despite the city matching Canadian dollars one-for-one. The domestic market also softened, budget-oriented travelers are fewer after hidden charges and the Spirit Airlines collapse, and value-sensitive mid- and lower-tier resorts such as Excalibur and Luxor appear noticeably emptier.
Still, legalization has produced a major new demand wedge: about 17% of Americans bet on a sporting event last year, more than double the share two years earlier, and 50% of men under 50 hold online sports-betting accounts. Strip-wide total gambling revenue was flat, yet sports wagering rose about 25%; with DraftKings and FanDuel dominating online, MGM and Caesars now use app-based loyalty and data-driven promotions to fill low-occupancy periods and convert bettors into future visitors, accelerating a long-term shift toward sports as a core city economy pillar.
Source: As more states legalise gambling, what next for Las Vegas?
Subtitle: Visitor numbers are down. But legalisation presents new opportunities
Dateline: 4月 09, 2026 03:39 上午 | LAS VEGAS