全球汽車市場未來的最大增長潛力並非來自已開發國家，而是印度、拉丁美洲、東南亞以及中東等新興市場。這些地區擁有龐大且不斷增長的中產階級，使得各大車廠開始激烈爭奪這數十億潛在駕駛者的品牌忠誠度。
儘管歐洲車廠在這些新興市場擁有深厚的品牌基礎，但他們必須改變現有的保護主義思維並善用其在中國的工業基地。唯有將中國廠房轉型為出口樞紐，結合歐洲的設計專業與低成本製造優勢，才能在未來的電動車競爭中脫穎而出。
European and Chinese automakers are currently overly focused on competition within their domestic markets, yet China's domestic auto sales growth has gradually slowed. Faced with weak domestic consumption and changing demographics, Chinese electric vehicle companies are actively exporting their products worldwide, while European automakers have been far too slow to react in this regard.
The greatest potential for future growth in the global auto market comes not from developed countries, but from emerging markets such as India, Latin America, Southeast Asia, and the Middle East. These regions possess massive and growing middle classes, leading major automakers to fiercely compete for the brand loyalty of these billions of potential drivers.
Although European automakers have strong legacy brands in these emerging markets, they must change their current protectionist mindset and leverage their industrial bases in China. Only by transforming their Chinese factories into export hubs and combining European design expertise with low-cost manufacturing advantages can they stand out in the future electric vehicle competition.