全球汽车市场未来的最大增长潜力并非来自已开发国家,而是印度、拉丁美洲、东南亚以及中东等新兴市场。这些地区拥有庞大且不断增长的中产阶级,使得各大车厂开始激烈争夺这数十亿潜在驾驶者的品牌忠诚度。
尽管欧洲车厂在这些新兴市场拥有深厚的品牌基础,但他们必须改变现有的保护主义思维并善用其在中国的工业基地。唯有将中国厂房转型为出口枢纽,结合欧洲的设计专业与低成本制造优势,才能在未来的电动车竞争中脱颖而出。

European and Chinese automakers are currently overly focused on competition within their domestic markets, yet China's domestic auto sales growth has gradually slowed. Faced with weak domestic consumption and changing demographics, Chinese electric vehicle companies are actively exporting their products worldwide, while European automakers have been far too slow to react in this regard.
The greatest potential for future growth in the global auto market comes not from developed countries, but from emerging markets such as India, Latin America, Southeast Asia, and the Middle East. These regions possess massive and growing middle classes, leading major automakers to fiercely compete for the brand loyalty of these billions of potential drivers.
Although European automakers have strong legacy brands in these emerging markets, they must change their current protectionist mindset and leverage their industrial bases in China. Only by transforming their Chinese factories into export hubs and combining European design expertise with low-cost manufacturing advantages can they stand out in the future electric vehicle competition.