【徐瑾】红果短剧的日活跃用户（DAU）在短短两至三年间迅速攀升，根据 QuestMobile 统计，截至 2026 年 7 月已达到 1.68 亿，实现了 107% 的同比增长率。这款单一应用的日活跃度已经超越了腾讯视频、爱奇艺、优酷及芒果 TV 四大传统长视频平台的总和，颠覆了长视频耗时十余年建立的市场格局。

针对用户日均观看超过 10 小时（王朔自述曾达到每日逾 11 小时）引发的「降智」争议，心理专家指出这并非实质智力下降，而是密集反转持续刺激引发的多巴胺储备透支疲劳。正如 Bourdieu 与 McLuhan 的理论所指，媒介层次与趣味本质上是社会建构与分类工具，参与度或媒介形态并不等同于智力高低。

从历史维度来看，每一代新媒介均面临削弱智力的指控，如 Neil Postman 于 1985 年批判电视娱乐化乃至追溯至电报。正如贾樟柯指出长度与纵向萤幕仅是形式而非品质差异，时间作为客观筛选机制将决定其存续，而短剧的爆发主要源于精准对接当代焦虑并满足消解无聊的需求。

Hongguo Short Drama achieved rapid audience growth within two to three years, reaching 168 million daily active users (DAUs) by July 2026 with a 107% year-over-year increase according to QuestMobile. The DAU of this single application has surpassed the combined total of four major long-form video platforms—Tencent Video, iQIYI, Youku, and Mango TV—disrupting an ecosystem that took over a decade to construct.

Regarding public concerns over users watching short dramas for over 10 hours daily (with author Wang Shuo reporting over 11 hours daily), clinical psychologists explain that the perceived cognitive dullness stems from dopamine exhaustion under rapid narrative hooks rather than actual intelligence loss. As analyzed through Pierre Bourdieu and Marshall McLuhan, cultural taste and media categorization reflect social structures rather than intrinsic cognitive ability.

Historically, each emerging medium has faced allegations of intellectual degeneration, exemplified by Neil Postman in 1985 critiquing television and telegraphy. As film director Jia Zhangke observed, screen orientation and duration represent formal variations rather than inherent quality differences; ultimately, long-term temporal filtering determines durability while short dramas successfully address contemporary psychological needs and boredom relief.