這波遊客湧入不僅顯著提升了中國的軟實力，也為低迷的國內零售與服務業注入了強心針。許多外國旅客紛紛湧向本土品牌店鋪、體驗高科技產品，並享受價格親民的在地服務。
儘管旅遊業復甦強勁，外國遊客仍面臨不少挑戰，例如難以適應的無現金支付環境、語言障礙、網路連線限制以及無所不在的監控。不過，目前已有新興的人工智慧工具與服務介入，協助旅客減輕這些不便。
Foreign tourist arrivals in China surpassed pre-pandemic levels for the first time in 2025, marking a significant inbound travel boom. This surge is primarily driven by viral travel content on social media, the gradual introduction of visa-free policies for numerous countries, and proactive online promotional campaigns by the government.
The influx of tourists has not only significantly boosted China's soft power but also provided a much-needed stimulus to the domestic retail and service sectors. Many foreign visitors are flocking to local brand stores, experiencing high-tech products, and taking advantage of affordable local services.
Despite the strong recovery in tourism, foreign visitors still face several challenges, such as a cashless payment environment that is difficult to navigate, language barriers, restricted internet access, and omnipresent surveillance. However, emerging AI tools and services are now stepping in to help travelers ease these frictions.