同時，蘋果最受歡迎的筆記型電腦 MacBook Air 正面臨嚴重的缺貨危機，主因是整個科技產業的記憶體晶片短缺。目前新訂單的交貨時間已被推遲了將近一個月，迫使蘋果在返校促銷活動中罕見地引導消費者購買基本款 MacBook Pro 而非 Air，並且蘋果也正在積極尋找其他供應商以緩解此供應鏈壓力。
此外，蘋果正計畫將未來的智慧眼鏡與頭戴式裝置發展成健康和健身設備，透過內建感測器追蹤用戶動作，延續了先前將 AirPods 轉變為助聽器系統的成功模式。在未來的產品藍圖中，蘋果不僅準備推出配備攝影鏡頭的 AI 智慧 AirPods，也預計將因零件成本上升而全面調漲今年新款 iPhone 的售價。
Apple has launched a hardware subscription program called Apple Upgrade, allowing consumers to acquire new devices through monthly leasing financed by its partner Klarna. This strategy aims to lower the barrier to entry for expensive products like the upcoming foldable iPhone, shifting consumer purchasing psychology from large upfront costs to manageable daily expenses. It also holds the potential to transform Apple's hardware business into a recurring subscription service, propelling the company toward its next trillion-dollar market valuation milestone.
Meanwhile, Apple's most popular laptop, the MacBook Air, is facing severe shortages driven by an industry-wide constraint on memory chips. Delivery times for new orders have been delayed by nearly a month, forcing Apple to take the rare step of steering customers toward the base MacBook Pro instead of the Air during its back-to-school promotions, while the company actively seeks alternative suppliers to alleviate the supply chain pressure.
Additionally, Apple is planning to turn its future smart glasses and headsets into health and fitness devices by using built-in sensors to track user movements, continuing the successful playbook of adapting AirPods into a hearing aid system. In its future product roadmap, Apple is not only preparing to release AI-focused AirPods equipped with cameras, but is also expected to raise prices across this year's new iPhone lineup due to increased component costs.