同时，苹果最受欢迎的笔记型电脑 MacBook Air 正面临严重的缺货危机，主因是整个科技产业的记忆体晶片短缺。目前新订单的交货时间已被推迟了将近一个月，迫使苹果在返校促销活动中罕见地引导消费者购买基本款 MacBook Pro 而非 Air，并且苹果也正在积极寻找其他供应商以缓解此供应链压力。
此外，苹果正计划将未来的智慧眼镜与头戴式装置发展成健康和健身设备，透过内建感测器追踪用户动作，延续了先前将 AirPods 转变为助听器系统的成功模式。在未来的产品蓝图中，苹果不仅准备推出配备摄影镜头的 AI 智慧 AirPods，也预计将因零件成本上升而全面调涨今年新款 iPhone 的售价。
Apple has launched a hardware subscription program called Apple Upgrade, allowing consumers to acquire new devices through monthly leasing financed by its partner Klarna. This strategy aims to lower the barrier to entry for expensive products like the upcoming foldable iPhone, shifting consumer purchasing psychology from large upfront costs to manageable daily expenses. It also holds the potential to transform Apple's hardware business into a recurring subscription service, propelling the company toward its next trillion-dollar market valuation milestone.
Meanwhile, Apple's most popular laptop, the MacBook Air, is facing severe shortages driven by an industry-wide constraint on memory chips. Delivery times for new orders have been delayed by nearly a month, forcing Apple to take the rare step of steering customers toward the base MacBook Pro instead of the Air during its back-to-school promotions, while the company actively seeks alternative suppliers to alleviate the supply chain pressure.
Additionally, Apple is planning to turn its future smart glasses and headsets into health and fitness devices by using built-in sensors to track user movements, continuing the successful playbook of adapting AirPods into a hearing aid system. In its future product roadmap, Apple is not only preparing to release AI-focused AirPods equipped with cameras, but is also expected to raise prices across this year's new iPhone lineup due to increased component costs.