甲骨文公司在新墨西哥州推动名为「木星计划」的大型资料中心，为了平息当地居民因专案初期缺乏透明度而引发的强烈反对，该公司展开了前所未有且积极的公共关系活动。甲骨文不仅赞助当地组织，还发送宣传品强调其经济效益，试图为这座耗资庞大、旨在支援人工智慧发展的设施争取社区支持。

新墨西哥州的冲突只是全美乃至全球各地类似争议的缩影，科技公司如今正面临著越来越多持怀疑态度的公众，许多资料中心建案因此受阻或延迟。根据统计，仅在今年前三个月，就有价值约1300亿美元的资料中心专案遭到当地社区抵制，其中在密西根州和乔治亚州等政治摇摆州的反弹声浪尤为激烈。

这些反对运动通常得到塞拉俱乐部（Sierra Club）等全国性环保组织的指导与支援，抗议焦点主要集中在水资源消耗和能源供应等环境问题上。面对有组织的草根抗争，科技巨头们不得不改变过去暗中进行的策略，转而采取主动沟通、承诺环保措施以及放弃部分税收优惠等方式，试图赢回社区的信任与妥协。

Oracle Corporation has launched an unprecedented and aggressive public relations campaign in New Mexico to quell intense local opposition to its massive data center initiative, Project Jupiter, which initially faced backlash due to its lack of transparency. The company has sponsored local organizations and distributed promotional materials highlighting economic benefits, attempting to garner community support for the costly facility designed to support artificial intelligence development.

The clash in New Mexico is a microcosm of similar disputes unfolding across the US and globally, as tech companies now face an increasingly skeptical public that has caused many data center projects to be blocked or delayed. According to statistics, data center projects worth approximately $130 billion faced community resistance in just the first three months of this year, with opposition being particularly fierce in political battleground states like Michigan and Georgia. (Key numbers: 1300)

These opposition movements are often guided and supported by national environmental organizations such as the Sierra Club, with protests primarily focusing on environmental concerns like water consumption and energy supply. In the face of organized grassroots resistance, tech giants have been forced to abandon their previously secretive strategies, pivoting instead to proactive communication, environmental commitments, and even foregoing certain tax incentives in attempts to win back community trust and reach compromises.