产业生态发生了剧烈的经济与生产模式转变。目前绝大多数新发布的短剧皆为AI生成,制作成本与时间大幅降低至真人演出的十分之一。此外,在直播带货领域,全天候运作的数位虚拟主播不仅被数万商家采用,甚至在销售表现上超越了知名真人主播。(关键数字:24/7)
许多演艺人员面临被迫「萃取」自身形象与声音来训练AI替代品的困境,否则将直接失去工作。这种现象引发了越来越多的劳资纠纷,员工开始利用被AI取代为由,在法庭或谈判中争取更高的资遣费与更合理的权益保障。

Artificial intelligence video generation technology is rapidly replacing human actors and influencers in China's short drama and livestreaming industries. With the release of powerful models like ByteDance's Seedance 2.0, digital actors can produce high-quality content faster and cheaper, posing a severe threat to millions of jobs in this once-vibrant gig economy sector.
The industry is experiencing drastic economic and production shifts. The vast majority of newly released short dramas are now AI-generated, with production costs and time dropping to a tenth of those requiring human actors. Furthermore, in e-commerce livestreaming, 24/7 digital hosts are being adopted by tens of thousands of merchants and even outselling prominent human streamers.
Many performers are facing the dilemma of being forced to "distil" their likeness and voice to train AI replacements, or risk losing their jobs immediately. This phenomenon has sparked an increasing number of labor disputes, with workers using their replacement by AI as grounds to negotiate higher severance packages and better rights protections in court or negotiations.