即便在持有任何剂量娱乐用大麻均构成刑事犯罪的得克萨斯州，含有四氢大麻酚（THC，大麻的主要精神活性成分）的饮品如今也已堂而皇之地出现在普通啤酒销售货架上。这一现象源于社会消费观念的转变与监管政策的灰色地带。随着年轻群体饮酒量持续下降，主打“健康生活方式”的THC饮品迅速填补了社交微醺需求。这类产品普遍标榜低卡路里、添加天然草本提取物且不会引起宿醉，在餐饮场所日益受到追捧；然而其单罐剂量跨度极大（从温和的2.5毫克至强烈的25毫克不等），过量饮用可能带来极度不适。
行业数据显示出爆发式扩张势头。据美国麻类饮料联盟（Hemp Beverage Alliance）统计，2025年全美THC饮品的分销终端数量实现翻倍以上增长，由13.35万家激增至30.6万家，销量亦从约70万箱等量猛增至160万箱。咨询机构Brightfield Group预测，到2030年全美THC饮品市场规模将突破44亿美元，相较于2020年不足2亿美元呈现指数级跃升。全美最大酒类零售商Total Wine已在22个州上架销售该类饮品，其中包含多个娱乐大麻尚未合法化的州。
该产业的繁荣主要归功于美国联邦《农业法案》所形成的法律漏洞：该法案允许种植干重THC含量不超过0.3%的工业大麻，生产商遂通过规模化浓缩提取合规原料中的THC制成具有致醉效力的饮品。尽管美国国会去年曾通过将单罐THC含量限制在0.4毫克以实质取缔该行业的法案，但参议院近期推迟了执行期限，两党议员更于8月10日联合提出新法案，主张豁免限制并参照酒精饮料实施规范监管与征税。这一新兴百亿赛道究竟能持续做大还是化为泡影，完全取决于华盛顿立法者的博弈抉择。
Even in jurisdictions like Texas where recreational marijuana possession remains an imprisonable offense, cannabis drinks infused with psychoactive tetrahydrocannabinol (THC) are proliferating across conventional retail shelves alongside beer. This rapid rise reflects evolving cultural habits as younger generations curb alcohol intake in search of alternative social intoxicants. Rebranded as functional "wellness" alternatives, many low-calorie THC beverages boast botanical extracts and hangover-free benefits, gaining traction in upscale restaurants despite wide potency variances ranging from gentle 2.5mg servings to intense 25mg doses.
Market expansion has been exponential: according to the Hemp Beverage Alliance, retail distribution points more than doubled from 133,500 to 306,000 in 2025, with sales volumes jumping from roughly 700,000 case equivalents to 1.6m. Cannabis consultancy Brightfield Group forecasts that annual THC beverage revenue will surpass $4.4bn by the end of the decade, up from less than $200m in 2020. Total Wine, America’s largest alcohol retailer, now distributes THC drinks across 22 states, including several where traditional recreational cannabis remains strictly prohibited.
The industry owes its booming growth to a statutory loophole in the federal Farm Bill, which legalized industrial hemp containing no more than 0.3% THC by dry weight, allowing processors to extract concentrated psychoactive doses from legal crops. Although Congress passed legislation last year capping THC at 0.4mg per container to shut down the market, the Senate temporarily delayed the ban, and on August 10th lawmakers introduced a bipartisan bill to regulate and tax THC drinks like alcohol. Whether this multi-billion-dollar sector solidifies its position or faces extinction rests entirely on impending federal legislative decisions.
Source: America’s cannabis-drinks market is booming—and imperilled
Subtitle: This reflects the country’s two-faced attitude towards the drug
Dateline: Aug 27th 2026