Christopher Nolan 执导的《乃德赛》电影引发了巨大的话题效应,其无处不在的宣传活动正推动 Homer 原著史诗的销量急剧攀升。Emily Wilson 于 2017 年出版的清晰流畅译本对 Nolan 的改编产生了影响,并因此大为受益。据出版商 W. W. Norton & Company 表示,仅在今年上半年,该译本的平装版在北美的销量就比去年全年高出 40%。自该书首次发行以来,所有版本在美国国内的累计销量已突破一百万册。
在与独立书店合作的线上零售平台 Bookshop.org 上,《奥德赛》在 7 月 17 日电影上映当周成为第二畅销书籍。该网站创办人兼执行长 Andy Hunter 指出,所有版本(包括 Wilson 译本)的销量与去年同期相比飙升了 1,420%。Bookshop 的 Instagram 页面亦积极把握这一文化热潮,发布影片将《乃德赛》演员阵容的红毯造型与各经典《奥德赛》封面进行配对,例如 Elliot Page 的棕色西装搭配 Samuel Butler 的 Chartwell 精装版,Tom Holland 的黑色西装则呼应 Daniel Mendelsohn 由芝加哥大学出版社出版的 560 页平装本。
在加州 Danville 的 Rakestraw Books 书店,店主兼总经理 Michael Barnard 表示,过去 12 周内售出了 40 本 Wilson 的《奥德赛》译本,而去年同期仅售出 6 本。在电影中饰演 Athena 的 Zendaya 到访书店并与 Wilson 译本合影后,销售进一步攀升。该书店以 Madeline Miller 的《乃尔刻》和《阿基里斯之歌》等作品为主题的「希腊与罗马」展示区同样销售亮眼。出版策略师 Kathleen Schmidt 指出,这样一部轰动的好莱坞电影甚至能激发对古典文学感到畏惧的读者购书,尽管他们是否会读完则是另一回事。
Christopher Nolan's film *The Odyssey* has generated enormous buzz, and its ubiquitous press tour is driving extraordinary sales of Homer's epic poem. Emily Wilson's acclaimed 2017 translation, which influenced Nolan's adaptation, is reaping significant benefits. According to publisher W. W. Norton & Company, the paperback edition alone sold 40% more copies in North America in just the first six months of this year than in all of last year. Across all formats, domestic sales have now surpassed one million copies since the book's initial release.
On Bookshop.org, an online retailer partnering with independent bookstores, the *Odyssey* became the second-bestselling book during the week of the July 17 movie release. Sales of all editions, including Wilson's, surged 1,420% compared to the same week last year, according to founder and CEO Andy Hunter. Bookshop's Instagram page is actively capitalizing on the cultural moment, posting a video matching the film cast's red carpet looks with iconic *Odyssey* covers—Elliot Page's brown suit paired with Samuel Butler's Chartwell Deluxe Edition, and Tom Holland's black suit subtly echoing Daniel Mendelsohn's 560-page University of Chicago Press paperback.
At Rakestraw Books in Danville, California, owner and general manager Michael Barnard reported selling 40 copies of Wilson's *Odyssey* over the past 12 weeks, compared to just six last year. Sales accelerated after Zendaya, who plays Athena in the film, visited the store and posed with Wilson's translation. The store's "Greek and Roman" display, featuring works by Madeline Miller and other *Odyssey* translations, is also selling well. Publishing strategist Kathleen Schmidt noted that a splashy Hollywood release can inspire even readers intimidated by classic literature to purchase the book, though whether they finish it remains a different question.