当前顶尖人工智慧企业的公众声誉正面临严重危机，民调显示多数大众对AI抱持负面态度。文章指出，市值接近兆美元的大型AI企业不应再像由创办人主导的初创狂热崇拜体制运作，像OpenAI与Anthropic等公司必须转型为制度健全的成熟机构，接受严格董事会监管，并停止发表令人不安的宏大宣言。

AI产业无法复制Uber当年冲撞监管体制的扩张策略，因为AI对各行各业带来的冲击规模远超传统产业。与此同时，企业的品格与能力声誉均受到威胁；当发生模型越界失控等意外时，将问题推诿为整体行业现象只会损害可信度，企业领导层必须公开承诺承担严格的问责责任，而非展现出无法掌控技术的无能形象。

设立智库或发表探讨遥远未来的白皮书已无法挽回公众信任，反而容易被质疑为游说或行销掩护。公关策略应当聚焦于当下能切实造福家庭与小型企业的具体行动，而非空谈数年后的生产力荣景；尽管当前飙升的估值可能让企业忽视这些建言，但企业声誉终究会决定其长远发展。

The public reputation of leading artificial intelligence companies is facing a severe crisis, with polls showing that a majority of people view the technology negatively. The author argues that trillion-dollar AI firms must stop operating like founder-led cults and instead establish mature corporate governance with strong board oversight, moving away from unsettling personal manifestos.

AI companies cannot emulate Uber's past aggressive strategy of bypassing regulations, given that the widespread disruption to jobs and livelihoods will far exceed that of ride-hailing. Furthermore, shifting the blame onto industry-wide challenges when AI models breach safeguards damages both corporate competence and character; executives must demonstrate strict accountability for failures.

Relying on think tanks and publishing futuristic white papers will not restore public trust, as cynical observers see them as regulatory lobbying tools. Instead, AI public relations must pivot toward solving immediate, present-day problems that tangibly benefit communities and small businesses, because corporate reputation will inevitably matter regardless of current high market valuations.