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亚马逊即将举办年度会员日(Prime Day)促销活动,各大研究机构纷纷预测其销售额,例如 eMarketer 预估美国电商销售额将达 157 亿美元。然而,由于亚马逊向来不公布具体数据,市场只能依赖第三方估计值来评估活动成效。

专栏作家 Andrea Felsted 指出,在当前高通膨与高利率的经济环境下,美国消费者的真实支出状况对经济学家和投资人至关重要。因此,亚马逊应该在活动结束后公布实际销售数据,而非仅以「创下历史新高」等模糊言词带过。

此外,Shopify 等竞争对手已有公布销售数据的先例。公布更详细的数据虽可能带来压力,但对于评估宏观经济因素对零售业的影响具有不可或缺的价值,亚马逊应打破沉默,提供更具透明度的指标。

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Amazon is set to kick off its annual Prime Day event this week, with research firms issuing sales estimates, such as eMarketer forecasting US e-commerce sales to reach $15.7 billion. However, as Amazon typically withholds concrete data, the market must rely on third-party estimates to gauge performance.

Columnist Andrea Felsted argues that under the current economic climate of high inflation and interest rates, real consumer spending data is crucial for economists and investors. Therefore, Amazon should release actual sales figures after the event rather than making vague claims about "record-breaking sales."

Furthermore, competitors like Shopify have set a precedent by disclosing sales data. While reporting detailed figures can be uncomfortable, it is invaluable for tracking the impact of macroeconomic factors on retail, and Amazon should break its silence to provide more transparent metrics.
2026-06-23 (Tuesday) · 36a0c17acb73df8bda725fe1964dbaa98b468790