面对中国人口下滑与生育率创新低的危机，Trip.com 集团共同创办人、2003 年起担任董事长的梁建章把这视为国家「史上最大挑战」，并投入大量时间研究人口议题。他回忆在史丹佛攻读博士期间就意识到一胎化不可持续，虽然中国已在 2015 年终止一孩政策，但低生育仍未扭转，且他认为这也正在成为全球性问题。
梁建章把生育困境与宏观经济连在一起：在通缩压力、房地产放缓与需求疲弱之下，他主张政府应更慷慨地提供育儿补贴，甚至透过增加支出或宽松货币来提振需求，既能改善经济也能支持生育。政府宣布自今年起对符合资格、每名 3 岁以下幼儿提供每年 3,600 元人民币免税补助，他认为这是历史首次但金额远不足以负担养育成本，与他国相比也不算大方。
他在 2025 年 11 月以个人名义在香港设立 Genovation Foundation，投入 5 亿港元，试点期间将对香港大学全职博士生在 2026 年 1 月 1 日后出生的子女提供每名 5 万港元补助，并表示首周已向 5 名新生儿家庭发放津贴，未来也希望与内地高校合作推行。梁也提出企业端可提供更弹性的职涯安排，并倡议男女同等育婴假、引入海外育儿人力、混合办公及保障单身女性生育权；他曾因批评清零封控在 2022 年 5 月遭微博禁言，而 Trip.com 近期也面临反垄断调查。另一位学者易富贤则称避免人口崩塌需要社会与制度的范式转变，包括改革社保与税制、强化家庭价值与提高住户收入占比，但这将触及政府财力与权力结构并需数十年；梁也提醒 AI 正推高教育需求、压低入门薪资，增加家庭不安全感，呼吁更迫切的政策支持。
As China’s population decline deepens and births hit record lows, Trip.com Group co-founder and longtime chairman James Liang has become a prominent advocate for higher fertility, calling it the country’s “biggest-ever challenge.” He says he began focusing on demographics during his doctoral studies at Stanford, concluding the one-child policy was unsustainable; although China ended the policy in 2015, the fertility problem has only grown and is increasingly global.
Liang links low fertility to China’s broader economic strains—deflationary pressure, a property slowdown, and weak consumption—and argues that larger financial subsidies for parents could both encourage births and boost demand, even suggesting looser monetary policy. While the government is rolling out a nationwide tax-free subsidy of 3,600 yuan per year for each eligible child up to age 3, Liang says it is a historic step but far too small relative to the cost of raising children and less generous than support seen elsewhere; a 2024 report he co-authored estimates China’s childrearing costs to age 18 at 6.5 times GDP per capita, higher than figures cited for Japan and Australia (from different periods).
In November 2025, Liang launched the Genovation Foundation in Hong Kong with HK$500 million of his own money; during a pilot phase it will provide HK$50,000 per child to full-time doctoral students at Hong Kong universities who have children after Jan. 1, 2026, and he says the foundation funded five newborns in its first week while exploring expansion to mainland universities. He also urges workplace and social reforms—equal parental leave for men and women, overseas childcare workers, hybrid work, and protections for single women’s childbearing rights—while noting both government and businesses have roles, especially given the private sector’s large share of urban employment. Other voices, such as demographer Yi Fuxian, argue that preventing “demographic collapse” requires sweeping shifts in welfare, taxes, and family values, plus higher household income share, changes that could reshape the political and fiscal landscape over decades; Liang adds that AI may heighten education demands and depress entry-level wages, intensifying family insecurity and the need for urgent support.