随著人工智慧的发展,策略顾问面临著前所未有的挑战。人工智慧现在能够以更快、更好的方式完成顾问过去收费高昂的分析与基础工作,例如产业研究、数据模式分析以及制作简报,这使得纯粹的策略建议变得商品化。
然而,顾问真正的核心价值在于处理复杂的人际互动与组织变革。高阶主管们各自拥有不同的理念与动机,顾问必须赢得他们的信任、化解内部的阻力,并引导企业从上到下落实改变,这些涉及人性与隐性知识的过程是缺乏相关训练数据的人工智慧无法取代的。
尽管如此,策略顾问产业的规模预期将会缩减,且必须进行自我转型。在失去了大量基础分析工作后,顾问公司需要寻找培训初阶员工的新方法,并且正在将传统的按时计费模式转变为根据最终成果来收费的结果导向模式。
With the development of artificial intelligence, strategic consultants are facing unprecedented challenges. AI can now perform the analytical and foundational work that consultants previously charged highly for—such as industry research, data pattern analysis, and slide deck creation—faster and better, turning pure strategic advice into a commodity.
However, the true core value of consultants lies in handling complex human interactions and organizational change. Executives have different beliefs and motivations; consultants must gain their trust, overcome internal resistance, and guide the company to implement changes from top to bottom. These processes, involving human nature and tacit knowledge, cannot be replaced by AI due to the lack of relevant training data.
Despite this, the strategic consulting industry is expected to shrink in size and must transform itself. Having lost a large volume of foundational analytical work, consulting firms need to find new ways to train junior employees and are shifting from traditional per-diem billing to an outcome-based pricing model.