Meta 在其智慧眼镜（包括 Ray-Ban、Oakley 及 Meta 品牌版本）中推出了名为「Meta One Premium Plan」的付费订阅服务，旨在为用户解锁更多进阶功能。其中最受瞩目的功能是「对话专注」（Conversation Focus），该功能可在噪音环境中增强对话者的音量，未订阅用户每月仅能免费使用三小时，而付费订阅则可将上限提升至十五小时，并获得专属的专家设备支援。（关键数字： three hours）

这项订阅制反映了消费性电子产品的新趋势，即透过硬体后的持续付费服务来实现获利。专家指出，Meta 的收费并非为了回收 AI 运算成本，因为「对话专注」等功能是在装置本机端运行，不需要伺服器处理；相反地，这是一种在硬体以成本价销售后，用以开拓持续性收入并从成长中的用户群中榨取价值的新兴商业模式。

随著科技巨头纷纷投入智慧眼镜与 AI 装置的竞争，订阅制已成为普遍策略。例如，Google 计划与三星等品牌合作推出新款智慧眼镜，且其现有的 Pixel 手机与智慧喇叭功能也常绑定 Google One 订阅；与此同时，苹果也传出正在研发智慧眼镜，且其未来的 iOS AI 影像编辑功能也可能需要订阅更高级的 iCloud+ 服务，这显示出整个产业正朝向功能付费的时代迈进。

Meta has introduced a paid subscription service called the "Meta One Premium Plan" for its smart glasses (including Ray-Ban, Oakley, and Meta-branded versions) to unlock advanced features. The most prominent feature affected is "Conversation Focus," which boosts the audio of the person speaking in loud environments. Non-subscribed users get only three hours of access per month, while subscribers can extend this limit to fifteen hours and receive premium customer support from human experts.

This subscription model reflects a growing trend in consumer electronics toward monetizing hardware through recurring service fees. Industry experts suggest that Meta's charges are not intended to recover AI computational costs, as features like Conversation Focus run directly on-device without relying on cloud servers. Instead, it serves as a business strategy to generate ongoing revenue from a growing user base after selling the hardware at cost.

As tech giants compete in the smart glasses and AI device market, subscription tiers are becoming a common industry standard. Google is preparing to launch its own smart glasses in collaboration with Samsung, following its existing strategy of tying Pixel and Google Home features to Google One subscriptions. Meanwhile, Apple is rumored to be developing smart glasses and may require iCloud+ subscriptions for advanced iOS AI features, signaling a widespread shift toward feature-based monetization.