自助书畅销作家蒂姆·费里斯指出，在ChatGPT推出后，其著作销量急剧下滑，并预测2026年的销量将比2022年减少约80%，这显示生成式人工智慧正在冲击实用指南类的出版业。

尽管自助书销售额整体有所下降，出版界人士指出非虚构书籍本就存在周期性的兴衰。然而，那些资讯容易被简短总结的条列式工具书可能会被市场淘汰，因为读者现在更追求前沿研究与高品质写作。

只要人类的焦虑感与社会比较依然存在，自我提升的市场就不会消失。许多知名导师正通过开发教练应用程式等新途径，将人们寻求改变的渴望转化为新的商业契机。

Self-help author Tim Ferriss pointed out a steep decline in his book sales following the launch of ChatGPT, predicting an 80 percent drop in sales by 2026 compared to 2022, suggesting that generative AI is severely impacting the how-to publishing industry.

Although sales of self-help books have declined, publishing professionals note that non-fiction has always experienced boom-and-bust cycles. However, simple prescriptive books that can be easily summarized are likely to disappear, as readers now look for cutting-edge research and high-quality writing.

As long as insecurities and social comparisons persist, the market for self-improvement will remain. Many prominent gurus are adapting by developing coaching apps to monetize people's vulnerabilities and desires for change in new ways.