Amazon 旗下的 Ring 在一支超级杯电视广告中宣传「Search Party」，这是一项于 10 月公布、采自愿加入（opt-in）的功能，让门铃摄影机拥有者可自愿提供影像，协助寻找走失的狗；该功能使用原本用来区分犬种的软体（例如分辨雪纳瑞与拉布拉多寻回犬）。广告中呈现附近数十户住家同时扫描自家车道的画面，引发隐私与公民自由批评者反弹，例如电子前哨基金会（Electronic Frontier Foundation）分析师 Matthew Guariglia 主张，消费者摄影机网路可能透过扩张政府监控能力而侵蚀公民自由，其代价超过任何所宣称的犯罪吓阻效益。
Ring 创办人 Jamie Siminoff 表示他未预期会有这样的反应，并强调隐私「至关重要」，且 Ring 产品并非为了追踪人而设计；但批评者认为，同一套工具可能从寻找宠物被重新用途为辨识人类。这场争议发生在美国政府更广泛试图为执法优先事项取得资料的背景之下，而在脸部辨识已从理论走向广泛部署的世界里，联邦人员也在执行总统 Donald Trump 的遣返计划时使用相关技术。
Amazon 于 2018 年收购 Ring 后，该公司因协助警察机关向用户索取影像而遭批评；Siminoff 于 2023 年离开后，Ring 弱化了公共安全使命，但他在 4 月回到 Amazon 之后，公司又推动新的执法整合，包括与 Axon 的合作（目前仍有效）以及原本规划与 Flock Safety 的整合但后来已终止。Ring 新公布的指标显示，自 Axon 在 9 月推出请求工具以来，21 个机关提出 121 次请求，用户分享了 181 段影片，其中 181 段中的 168 段与一宗发生于 2025 年 12 月、在数天内仍未侦破的 Brown University 枪击案相关；另外，Ring 表示其在去年收到超过 4,700 份美国执法机关的资讯调取要求（搜索令、传票及其他法院命令），凸显批评者提出的核心警告：一旦具备监控能力的基础设施存在，政府的使用往往会扩张。
Amazon’s Ring used a Super Bowl television ad to promote “Search Party,” an opt-in feature announced in October that lets doorbell-camera owners volunteer footage to help locate missing dogs using software meant to distinguish breeds (for example, a schnauzer vs a Labrador retriever). The ad’s visual of dozens of nearby homes scanning their driveways triggered backlash from privacy and civil-liberties critics such as Electronic Frontier Foundation analyst Matthew Guariglia, who argues that consumer camera networks can erode civil liberties by expanding government surveillance capacity beyond any claimed crime-deterrence benefits. (Key numbers: 10)
Ring founder Jamie Siminoff said he did not expect the reaction and has emphasized that privacy is “paramount” and that Ring products are not designed to track people, but critics argue the same tooling could be repurposed from pet searches to identifying humans. The controversy landed amid broader US government efforts to access data for enforcement priorities, and in a world where facial recognition has moved from theoretical to widely deployed, including by federal officers carrying out President Donald Trump’s deportation program.
After Amazon acquired Ring in 2018, the company drew criticism for enabling police departments to seek user footage; when Siminoff left in 2023, Ring deemphasized the public-safety mission, but after he returned to Amazon in April the company pursued new law-enforcement integrations, including a deal with Axon (which still stands) and a planned integration with Flock Safety that was later terminated. Ring’s newly released metrics show that since Axon launched its request tool in September, 21 agencies made 121 requests and users shared 181 videos, with 168 of the 181 tied to a December 2025 Brown University shooting that remained unsolved for days; separately, Ring said it received more than 4,700 US law-enforcement demands for information last year (warrants, subpoenas, and other court orders), underscoring the core caveat raised by critics that once surveillance-capable infrastructure exists, government use tends to expand.