腾讯的Hunyuan模型家族在2025年显著加速了3D内容生产，将角色设计周期从约1个月压缩到约60秒，并一次性生成4个可选方案。HunyuanWorld 1.0于7月发布，可生成可交互场景；10月的新版本加入视频上传生成3D环境的功能。Hunyuan 3D则生成独立3D物体。与此同步，微软、Meta、Stability AI、Bytedance等也开发3D模型，但Hunyuan在某些排行榜中位列首位。其能力已在Valorant与GKART等游戏中用于角色、场景与叙事设计，并被部分独立开发者采用，显示3D原生模型正从试验阶段进入产业核心。

学术与创业力量正在推动3D AI扩展至更复杂用途。由Fei-Fei Li创立的World Labs推出Marble，可生成一致且持久的3D场景，适合即时生成游戏环境或为机器人训练构造稳定数据。斯坦福的3D Generalist展示LLM操控场景结构的能力；普林斯顿的研究正探索以代码形式生成3D场景，使LLM能更强地控制与修改世界；Google DeepMind的SIMA 2展示AI代理如何在虚拟世界中互动并产生新型玩法。整体趋势表明跨行业正向“物理世界理解更深”的模型转移。

随着3D AI成为关键竞争维度，腾讯可能在中国AI企业中占据更突出位置。其生态包括热门游戏、影视作品以及高频使用的微信平台，并内置聊天机器人YuanBao，为大规模模型分发与场景融合提供优势。这些资源结合3D内容生产能力，使腾讯在迈向全三维AI环境的全球竞赛中具备独特结构性条件。

Tencent’s Hunyuan family in 2025 sharply accelerates 3D content creation, reducing character design time from about one month to roughly 60 seconds while returning four options per prompt. HunyuanWorld 1.0 launched in July with interactive-scene generation; an October update added video-to-3D-scene capability. Hunyuan 3D produces standalone objects. Microsoft, Meta, Stability AI, and Bytedance also build 3D models, but Hunyuan tops some leaderboards. Its capabilities are deployed in Valorant and GKART for character, scene, and narrative prototyping and are used by independent developers, signaling that 3D-native models are moving from experimentation to core production.

Academic and startup efforts are expanding 3D AI toward more complex uses. World Labs, founded by Fei-Fei Li, offers Marble for consistent and persistent 3D scenes suitable for on-the-fly game generation or stable robotic-training data. Stanford’s 3D Generalist shows LLM-directed scene modification; Princeton research enables code-based 3D scene generation for stronger LLM control; Google DeepMind’s SIMA 2 illustrates agents interacting with virtual worlds to produce new gameplay. These developments indicate a broad shift toward models with deeper physical-world understanding.

As 3D AI becomes strategically decisive, Tencent may gain a stronger role among Chinese AI firms. Its ecosystem spans globally popular games, film, and the ubiquitous WeChat platform, which integrates its chatbot YuanBao and provides large-scale deployment channels. Combined with advanced 3D content generation, these assets give Tencent a structural advantage in the emerging fully 3D AI landscape.