Sora 在发布后的前几天迅速登上 App Store 首位，但该热度未维持超过最初约 1 周。两个月后，其社交内容活跃度显著下降，“热门视频”仅获得数千次点赞，呈现明显衰退趋势。用户反馈指出内容趋于重复、趋向卡通化，平台交互减少，最初的“新奇期”结束后使用频率下滑。少数用户维持每 1–2 周集中创作一次，但不构成广泛增长迹象。

社交层面的参与度持续偏低，用户普遍提到好友未加入平台、帖子无人互动，导致内容停滞。相比之下，将同样的视频转发至 TikTok 或 Instagram 时往往获得更高参与度，显示跨平台吸引力显著大于 Sora 内部生态。该对比呈现出平台内部黏性的弱化，以及用户迁移至既有社交网络以提升可见度的趋势。

Sora 的用户规模可能仍在扩展，因其近几周才登陆 Android，但其运营成本高企。OpenAI 在感恩节宣布将免费用户每日视频生成上限设为 6 条，表明资源压力上升。Altman 本周发布“code red”指令，将资源优先集中于 ChatGPT，并削减其他方向，使 Sora 面临资源再分配与潜在降级风险。

Sora climbed to the top of the App Store immediately after launch, but its surge lasted only about a week. Two months later, social activity has markedly declined, with “top videos” receiving only a few thousand likes, indicating a downturn. Users report repetitive and cartoonish content and reduced interaction, consistent with a post-novelty usage drop. A minority of users still create batches of videos every one to two weeks, but this does not constitute broad momentum.

Engagement on the social layer remains low, with users noting that few friends join the platform and posts receive little interaction, leaving content static. In contrast, reposting the same videos to TikTok or Instagram often produces significantly higher engagement, showing that cross-platform appeal outweighs Sora’s internal ecosystem. This contrast demonstrates weakening platform stickiness and a user shift toward established networks to increase visibility.

Sora’s user base may still be expanding as the app reached Android only weeks ago, but operating costs are substantial. OpenAI capped free users at six videos per day on Thanksgiving, signaling resource constraints. Altman’s “code red” memo reallocates resources toward ChatGPT and away from auxiliary initiatives, placing Sora under pressure from internal reprioritization and creating potential for reduced support.