亚马逊已正式封锁 Meta 旗下名为 Muse 的全新人工智慧代理，主因是 Meta 拒绝了亚马逊主动要求将其零售服务自该代理中移除的请求。亚马逊发言人表示，其服务条款严格禁止外部公司使用自动化工具于网站进行购物操作，因此自周日晚间起，尝试透过 Muse 浏览亚马逊的消费者将会看见违反使用条款的弹跳警告视窗。

亚马逊一方面致力于开发自家的自动化购物工具，另一方面则积极防堵竞争对手的 AI 机器人存取其商品型录。该公司去年就曾控告新创公司 Perplexity AI 涉嫌隐瞒其购物代理的运作，这场法律争端被视为确立未来代理购物市场规则的指标案例。虽然消费者目前多将 AI 用于商品资讯研究而非直接下单，但若未来自主代购普及，亚马逊可能面临流量流向其他电商平台的潜在威胁。

亚马逊执行长 Andy Jassy 先前曾指出，现行 AI 代理购物体验仍不完善，机器人时常发生抓取错误价格或商品资料的情况。尽管如此，亚马逊强调持续与相关业者沟通，希望能建立一套兼顾顾客体验与各方商业利益的合作机制，但仍重申任何代客购物的第三方应用程式都必须公开透明运作，并尊重平台业者决定是否参与的选择权。

Amazon.com Inc. has blocked Meta Platforms Inc.'s new artificial intelligence agent, Muse, from accessing its retail site after the social media company declined a request to remove the bot. An Amazon spokesperson stated that company policy strictly prohibits third-party automated tools from shopping on its platform, prompting Amazon to deploy blocking measures that display pop-up warnings alerting users to terms of service violations.

While developing its own automated shopping solutions, Amazon has actively worked to prevent rival bots from browsing its product catalog and making purchases. The company previously filed a lawsuit against Perplexity AI Inc. over similar concerns, marking a high-profile legal dispute that could define future rules for agentic commerce. Although most consumers currently utilize AI agents for research rather than direct transactions, the shift toward autonomous purchasing poses a long-term risk to Amazon's retail traffic and ad sales.

Amazon Chief Executive Officer Andy Jassy noted earlier this year that the agentic shopping experience still has significant shortcomings, with bots frequently mishandling pricing and other critical data. Despite ongoing discussions with developers to improve accuracy and build mutually agreeable standards, Amazon maintains that third-party purchasing agents must operate transparently and strictly respect platform opt-in decisions.