全球娱乐市场正在经历快速的本土化，丹麦前20名热门歌曲中的丹麦语歌曲从2019年的5首上升到2025年的18首，且瑞典的国内流媒体份额从29%增加到55%。同样，巴西在其YouTube Music前100名艺人中有96名来自国内艺人，而Spotify的全球前50名则包含了16种语言的歌曲，是2020年数量的两倍。

电视消费也显示出类似的转变，北美节目在全球流媒体委托制作中的份额从六年前的70%骤降至2026年初的仅36%。这推动美国节目在全球需求中的份额从2022年的51%下降到去年的42%，而西班牙在Netflix和Amazon Prime上的本地内容收视份额则上升至39%。

在十年内玩家数量翻倍至35亿的电子游戏领域，2022至2025年间前20名以外的个人电脑游戏游玩时间激增了44%。此外，中国开发商在六年内将其非国内市场份额从10.7%扩大到14%，突显了美国在互动媒体中主导地位的下降。

The global entertainment market is undergoing rapid localization, with Danish-language songs in Denmark's top 20 rising from five in 2019 to 18 in 2025, and Sweden's domestic stream share increasing from 29% to 55%. Similarly, Brazil saw 96 of its top 100 YouTube Music artists come from domestic acts, while Spotify's global top 50 featured songs in 16 languages, double the count in 2020.

Television consumption shows a parallel shift as the share of North American shows among global streaming commissions plummeted from 70% six years ago to just 36% in early 2026. This helped drive down American shows' share of global demand from 51% in 2022 to 42% last year, while local viewership on Netflix and Amazon Prime rose to 39% in Spain.

In the gaming sector, which has doubled to 3.5 billion players in a decade, playtime for PC games outside the top 20 surged by 44% between 2022 and 2025. Additionally, Chinese developers expanded their non-domestic market share from 10.7% to 14% over six years, highlighting the decline of American dominance in interactive media.

Source: Entertainment is being deglobalised

Subtitle: Why monoculture events like the World Cup are becoming the exceptio

Dateline: 6月 11, 2026 04:21 上午