日本眼镜对海外游客的吸引力由价格与交付速度量化：2025 年日本单副平均价为 141.49 美元，低于美国的 178.22 美元，也比意大利的 174.38 美元低约 20%。即使按日元计价，在整体通胀背景下眼镜也在变便宜：日本总务省数据显示，2025 年 12 月平均价为 23,303 日元（147 美元），比 5 年前低约 20%。游客反馈的关键差异是“同日取镜”，而在美国从验光到配镜往往需要数周。

零售商把低价与快周转归因于成本结构与自动化：Zoff 起价 5,500 日元，Jins 起价 6,600 日元，Owndays 起价 7,000 日元；即便加入防反射、耐刮或超薄镜片等功能，含镜片整副价格也约 20,000 日元。行业分析称，约 20 年前眼镜业引入了“大批量生产高质量低成本”的模式；店内自动镜片加工把原先在工厂完成的复杂加工转移到门店，减少运输成本；Owndays 通过集中与批量采购降低镜片采购成本，并自 2024 年 11 月起提供不加价的双光镜片选择，竞争进一步压低价格。

需求侧的结构性变化体现在客群比例与门店扩张：Owndays 报告 2025 年海外访客增加 10%，其大阪心斋桥店约 80% 客户为海外人士，2025 年 12 月新开的新宿店约 50% 为海外人士；运营 Zoff 的 Intermestic 称去年此类访客增加 80%。Zoff 的自动验光机支持最多 10 种语言（含英语与中文），设备厂商 Nidek 称门店安装量在过去 2–3 年“激增”。零售扩张也被量化：日本不动产研究机构称 2025 年大阪心斋桥、京都河原町等核心商圈眼镜品牌占用面积约增 30%，Jins 还计划于今年春季在东京银座主街开新店。

Japan’s eyewear is drawing overseas visitors in ways that show up in price and turnaround metrics: in 2025 the average price per pair was $141.49 in Japan, cheaper than the US at $178.22 and about 20% less than Italy’s $174.38. Even in yen terms, prices fell amid broader inflation: Japan’s government data put the December 2025 average at 23,303 yen ($147), about 20% lower than five years earlier. Tourists also cite same-day pickup, versus weeks in the US from prescription to finished glasses.

Retailers attribute low prices and fast delivery to cost structure and automation: Zoff starts at 5,500 yen, Jins at 6,600 yen, and Owndays at 7,000 yen; even with anti-reflective coating, scratch resistance, or ultrathin lenses, a complete pair with lenses is around 20,000 yen. Analysts say the “high-quality, low-cost, large-volume” model entered eyewear about 20 years ago; in-store automated lens processing shifted complex work from factories to shops, cutting transport costs; Owndays reduced lens procurement via consolidated bulk orders and since November 2024 has offered bifocals at no extra charge, intensifying price competition.

Demand shifts are visible in customer shares and store expansion: Owndays reported a 10% increase in foreign visitors for 2025, with about 80% of customers at its Osaka Shinsaibashi store and about 50% at its Shinjuku store opened in December coming from overseas; Intermestic, which runs Zoff, reported an 80% increase last year. Zoff’s automated eye-test machines support up to 10 languages (including English and Chinese), and equipment maker Nidek said store installations have surged in the past two to three years. Real-estate research estimates eyewear floor area in prime districts such as Osaka’s Shinsaibashi and Kyoto’s Kawaramachi grew roughly 30% in 2025, and Jins plans a Ginza main-street opening this spring.