7月18日，乌克兰无人机袭击了俄罗斯最大在线零售商Wildberries位于莫斯科和坦波夫（莫斯科东南约475公里）的两个大型仓库，导致8名平民死亡、80多人受伤，并摧毁了价值约1500亿卢布（约19亿美元）的商品。四天后，乌克兰再次轰炸了俄西南部的另外两个仓库，造成1名妇女死亡。乌克兰总统泽连斯基表示，攻击针对的是俄军用于采购无人机零部件及防弹衣等物资的物流枢纽，同时也是对俄军袭击乌方民用设施和新邮政（Nova Poshta）设施的报复。
Wildberries作为拥有数百万客户的电商巨头，其仓库遇袭对俄罗斯社会造成了全面的心理与经济冲击。政治学者指出，袭击几乎影响了100%的俄人口，大量在平台上售货的商家遭受惨重损失，而Wildberries在两周前已修改合同条款放弃对战争损失的赔偿责任。随着乌克兰无人机频繁打击俄炼油厂及物流中心，“战争远离本土”的幻觉被彻底打破。近期由全俄舆情研究中心（VCIOM）发布的数据显示，民众对政府政策的满意度从今年1月的45%剧降至6月的21%；独立民调机构列瓦达（Levada）的数据则显示，认为国家走向错误方向的比例在过去一年中从17%翻倍至35%。
尽管俄罗斯议会选举将于两个月后举行，且克里姆林宫已排除了所有反战候选人，但官方对舆论的控制力正在下降。目前虽然有56%的俄罗斯人仍将电视作为主要信息来源，但仅有37%的受访者表示信任电视报道。新闻节目故意隐瞒乌无人机袭击信息的做法进一步侵蚀了国家电视媒体的公信力，战争已从屏幕蔓延并深深扎根于俄罗斯民众的日常生活之中。
On July 18th, Ukrainian drones struck two major warehouses belonging to Wildberries—Russia's largest online retailer—in Moscow and Tambov (475 km south-east of Moscow), killing 8 civilians, injuring over 80, and destroying an estimated 150 billion roubles ($1.9 billion) worth of merchandise. Four days later, secondary strikes hit two additional warehouses in south-west Russia, causing 1 fatality. President Volodymyr Zelensky framed the strikes as retaliation against Russian attacks on Ukrainian infrastructure and logistics companies, noting military personnel used the platform to source gear like body armor and drone components.
The strikes against Wildberries, which serves millions of consumers, generated widespread socioeconomic disruption across Russia. Political analysts note the attacks affected nearly 100% of the population psychologically or financially, with small merchants absorbing direct losses after Wildberries revised contract terms two weeks prior to disclaim war-related liabilities. Concurrently, public satisfaction with government policies dropped from 45% in January to 21% in June according to state pollster VCIOM, while independent pollster Levada reported that the proportion of citizens believing Russia is headed in the wrong direction doubled from 17% to 35% over the past year.
As parliamentary elections approach in two months with anti-war candidates excluded from the ballot, state media influence continues to deteriorate. Although 56% of Russians still cite television as their main news source, only 37% report trusting its coverage due to missing reports regarding domestic drone strikes. By disrupting commercial hubs and daily supply chains, Ukraine's evolving strategy has effectively brought the tangible realities of war into Russian civilian life.
Source: Strikes on e-commerce hubs are a sign that Ukraine’s strategy against Russia is shifting
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Dateline: Jul 23rd 2026