“长相看起来更好”与更高收入、更高职业发展和更多伴侣选择之间的关联，使“looksmaxxing”在社交媒体环境下迅速传播。二十岁的美国网红克拉维库里安（真名 Braden Peters）靠“ascension”方法走红，TikTok 上接近 3000 万次点赞，并通过直播每月获利超过 10 万美元，还带动出售分析面部并给出改善建议的应用。
这股“looksmaxxing”潮流沿用了诸如“ascension”“mogging”“chads”等术语，形成一套强调外貌改造的亚文化并持续商业化男性不安全感。许多创作者把伪科学的“canthal tilt”等面部指标与“red pill”等圈层观念混合，进一步强化了“外貌至上”的焦虑。
他们提出从日常护理延伸到极端手段：有的宣传胜肽、甲基苯丙胺抑制食欲、补充睾酮；更极端者甚至用“bone smashing”反复敲击面部以改造下颌，同时该运动起源可追溯到二十世纪 2010 年代的“incel”论坛，并伴随骚扰女性与种族化贬损内容的传播。
The article says attractiveness is treated as linked to higher earnings, career advancement, and more mate options, and that framing has helped make “looksmaxxing” a growing social media trend. The 20-year-old American influencer Braden Peters, known as “Clav,” became famous on TikTok with nearly 30 million likes and now runs it as a business, reportedly earning over $100,000 per month from livestreaming and promoting paid apps that analyze faces for improvement.
“Looksmaxxing” creators use jargon like “ascension,” “mogging,” and “chads” while monetizing male insecurity, mixing pseudo-scientific labels such as “canthal tilt” with manosphere framing like the “red pill.” Many posts push harmful examples from excessive beauty optimization to rare “bone smashing,” and the movement’s roots in 2010s incel forums are linked to misogynistic and racist messaging, while Clav’s own arrest on March 26 in Florida on a battery charge is cited as a red flag.
A study of 1,500 boys and men in the United States and Canada found over 20% met eating-disorder criteria, and physician Jason Nagata says muscle dysmorphia (“bigorexia”) is rising among men aged 15 to 32, leading to compulsive lifting and steroid or risky supplement use. Polling by The Economist and YouGov found most people attracted to men were indifferent to eye shape, jawline, and cheekbones, with only 53% saying facial symmetry mattered, showing non-physical traits like kindness and humour are more consequential and the “looksmaxxing” effort is often both harmful and ineffective.
Source: Is looksmaxxing dangerous or silly?
Subtitle: Anything that encourages young men to take hammers to their jaws is both
Dateline: 4月 01, 2026 04:48 上午 | NEW YORK