Gen Z 正在把曾被视作“老年人活动”的娱乐改造成主流嗜好：有人织毛衣或钩针，有人养花、钓鱼、烘焙和玩宾果。英国花艺课程参与率在2023年至2025年间几乎翻了四倍，美国拼图比赛也增长了2.5倍，英国家庭观鸟人群更是从2018年的约6万激增到超过45万。

“奶奶风（Grannycore）”并未局限于娱乐，年轻人也在家居和时尚上复刻长辈审美，像花朵图案与开衫；在邮轮热度上，千禧一代与Z世代的热情与退休人群不遑多让。英国皇家鸟类保护协会数据也显示，英国家庭观鸟者中有逾45万名Z世代成员，而此前约为6万（以2018年估算）。

心理层面的驱动是“怀旧”，被称为“时代错位性回忆（anemoia）”：在高强度数字化环境中，年轻人更愿意用手机离线、转向可见、可触、可慢慢完成的活动。伦敦 Creative Gals 每周聚会手工和刺绣，创办人指出有90% 的参与者是独自前来寻找“志同道合”，并且在非酒精社交场景下进行陶艺、聊天与放松，提升了沉浸感与身心平衡。

Gen Z is turning once-stereotyped “senior” pastimes into mainstream hobbies, from knitting and crocheting to growing flowers, fishing, baking, bingo, and birdwatching. In Britain, attendance in flower-arranging classes almost quadrupled between 2023 and 2025, while the United States saw two-and-a-half times more puzzle competitions, and birdwatching participation reached more than 450,000 Gen Z participants in Britain up from about 60,000 in 2018.

The “Grannycore” trend extends beyond leisure into taste in fashion and home goods, including florals and cardigans, while Gen Z and millennials are just as enthusiastic as retirees about cruising according to industry data. This reflects a nostalgia-driven shift on platforms like TikTok, where youths reject the idea that cruises are only for older people and treat the activity as convenient travel.

Psychologists call this pattern “anemoia,” a desire to experience what was missed before, and Eventbrite-led trends suggest younger people are seeking slower, less screen-heavy spaces. In London Creative Gals, around 90% of attendees arrive alone to meet like-minded peers, the group often choosing soft-drink social evenings like pottery painting, a shift tied to improved concentration, grounding conversations, and perceived well-being benefits.

Source: Why Gen Z is taking up boomer hobbies

Subtitle: Forget clubbing: it’s all about crochet now

Dateline: 4月 01, 2026 04:48 上午