Meta 挖走 Apple 的两名顶级设计负责人以修正其硬件与软件体验。数值上，挖角规模集中在高层：Alan Dye（曾任 Apple 人机界面设计副总裁）与 Billy Sorrentino（Apple 设计团队资深总监）同时加入 Meta Reality Labs。事件发生于 2025 年 12 月 4 日，背景是 Meta 在 AI 上“无限砸钱”后仍面临界面低质、平台风格分裂的长期问题。分析人士指出 Meta 的软件界面在 Facebook、Instagram、WhatsApp、Quest 等产品间严重不一致，构成影响用户留存的核心短板。此举体现 Meta 在硬件、软件、时尚融合方向的战略再定位。
Dye 曾主导 watchOS、Apple Vision Pro 与 iOS 26 的 Liquid Glass 设计语言；后者被部分设计师评价为“美观但难读”。Meta 挖角意图借助其经验重建交互设计优势。同期，Meta 大规模投资“Superintelligence” 团队试图吸引高薪 AI 研究员，但在一个月内出现人员流失；并考虑削减 Reality Labs 预算。这种投入与收缩并存的策略与 Meta 试图依托其唯一成功的 AI 硬件 —— Ray-Ban Meta 眼镜 —— 提升整体设计一致性高度相关。眼镜市场中，EssilorLuxottica 的镜框设计被视为支撑销量的关键变量，说明外观与界面可用性成线性绑定关系。
两位设计师的加入将影响 Meta 现有硬件矩阵，包括 VR 头显及两款智能眼镜（其中一款依赖腕部可穿戴设备进行控制）。趋势信号指向“更 Apple 化”的设计路线。与此同时 Apple 自身在 AI 设备竞争中表现低迷：Ray-Ban 眼镜让 Meta 占据先发优势，Vision Pro 被视为重大失误，迫使 Apple 转向更接近智能眼镜的形态。Bloomberg 报告称 Apple 将以 UI 设计师 Stephen Lemay 接替 Dye。
Meta poached two senior Apple design leaders to overhaul its hardware and software experience. Numerically, the hires occur at the top tier: Alan Dye, Apple’s former vice president of Human Interface Design, and Billy Sorrentino, a senior design director, both join Meta’s Reality Labs. Announced December 4, 2025, the move comes as Meta’s massive AI spending has not solved its long-standing UI problems across Facebook, Instagram, WhatsApp, and Quest. Analysts describe Meta’s interface quality as inconsistent and a key barrier to user retention, indicating a strategic pivot toward tighter integration of hardware, software, and fashion.
Dye previously led watchOS, Apple Vision Pro, and the Liquid Glass redesign in iOS 26, a system praised for aesthetics but criticized as “hard to read.” Meta’s recruitment signals its ambition to rebuild interaction design leadership. The shift coincides with Meta’s attempt to form a high-salary Superintelligence lab—whose hires began leaving within a month—and with possible budget cuts to Reality Labs. The contradictory pattern reflects Meta’s reliance on its one solid AI hardware success: the Ray-Ban Meta glasses, where EssilorLuxottica’s industrial design played a decisive role, showing that aesthetic execution and functional UI effectiveness are tightly coupled.
The two designers will influence Meta’s device lineup, including VR headsets and two smart glasses, one of which uses a wrist wearable for control. The directional signal points toward more Apple-like refinement. At the same time, Apple faces difficulties in AI hardware: Meta’s Ray-Ban glasses have outperformed Apple’s efforts, and the Vision Pro is regarded as a major misstep pushing Apple toward more Meta-style smart glasses. Bloomberg reports Apple will move forward by replacing Dye with UI designer Stephen Lemay.