英国与美国的年轻消费者正把可支配收入从夜生活转向健身。Bank of America 2月报告指出，Gen Z 与 millennial 的健身相关支出上升，同时酒精消费持续下降；Mintel 也发现，美国 30% 的 Gen Z 表示自己在健身房会员与课程上的花费比一年前更多。Mintel 研究员 Claire Tassin 表示，健身已成为年轻人生活中的重要社交活动，而不只是健康习惯。

精品健身房与高端健身会所因此正成为年轻人的社交枢纽。25 岁的 Nicolette Brewer 每月在 Equinox、SoulCycle、Pilates-Barre 课程与比赛报名上约花 500 美元，而她的主场健身房月费超过 300 美元；她在跑团认识了男友，也在固定课程中结交朋友。26 岁的 Olivia Antonelli 则把「一起上课」当作结交友谊的主要方式，反映 Gen Z 将 wellness 视为身份认同的一部分。

数据也显示这股趋势具有明显规模：TikTok 与 Instagram 上 #Pilates 相关贴文超过 340 万；Mintel 的首次调查显示，77% 的美国 Gen Z 比一年前更关注 wellness，45% 更重视身体健康，34% 优先考虑睡眠。费用方面，美国精品课程单堂约 40 美元，高端 London gym 年费可超过 3,400 英镑（约 4,576 美元），而 Surrenne 或 Tramp Health 等高端方案可高达 15,000 英镑。

Young consumers in the UK and US are shifting discretionary spending from nightlife to fitness. A February Bank of America report says gym-related spending is rising among Gen Z and millennials as alcohol consumption keeps falling, while Mintel finds 30% of US Gen Z say they are spending more on gym memberships and classes than a year ago. Mintel strategist Claire Tassin says fitness has become a major social activity, not just a health habit.

Boutique gyms and premium clubs are now social hubs for younger users. Nicolette Brewer, 25, spends about $500 a month on fitness, including an Equinox membership of over $300, SoulCycle, Pilates-Barre classes, and race fees; she met her boyfriend at a run club and made friends through repeat classes. Olivia Antonelli, 26, says her friendships increasingly revolve around taking classes together, showing how Gen Z has turned wellness into part of identity.

The trend is backed by strong numbers: TikTok and Instagram have more than 3.4 million posts under #Pilates, and Mintel’s survey found 77% of US Gen Z are more focused on wellness than a year ago, 45% prioritize physical fitness, and 34% prioritize sleep. Prices are high: single boutique classes in the US start around $40, London high-end gym memberships can exceed £3,400 a year ($4,576), and elite programs such as Surrenne or Tramp Health can reach £15,000.