Bloomberg 在 2026 年 2 月 19 日的指南主张，Gen Alpha（出生于 2010-2024）虽然多数尚未达到投票与驾驶年龄，但已经是可投资的力量，因为这个约 2 billion 人的族群是最大世代，且已透过零用钱与早期工资每年直接掌控超过 $100 billion 的美国消费。文章指出，仍把重心放在担任领导阶层的千禧世代与处于结婚成家里程碑的年长 Gen Z 的公司，正面临时机落差；而 Michael Moran、Americus Reed 等专家表示，品牌必须现在就解读 Gen Alpha 的语言、装置与社交行为，才能抢占未来钱包份额。
投资论点由 5 个趋势构成，且各有数据支撑：AI 普及（64% 青少年表示使用聊天机器人）、游戏化社交（85% 的美国青少年玩电子游戏）、心理健康优先的健康观（59% 的 Gen Alpha 认为心理健康是重大议题，且 Headway 在去年有 650000 次预约）、二手转售常态化（全球二手市场预计到 2030 年达 $360 billion，年成长 10%）、以及线下体验需求（66% 偏好实体店，仅 3% 偏好纯线上购物）。文中建议的受益者包括平台与基础设施公司（Google、Microsoft、Nvidia、OpenAI）、游戏生态（Epic、Nintendo、Roblox、Sony）、照护与健身服务（Headspace、Headway、Teladoc、Planet Fitness）、二手交易平台（Depop、RealReal、ThredUp、Vinted），以及体验式零售与娱乐公司（AMC、Sephora、Five Below）。
这些证据同时搭配了实质风险：AI 采用可能面临来自教育护栏的监管与舆论压力、电力成本与气候疑虑，以及泡沫风险；在澳洲于 12 月对 16 岁以下社群媒体禁令后，游戏与青少年社交渠道可能遭遇更严格的政策外溢；当使用者脱离父母保险后，健康需求可能走弱；二手价格上升时，转售的可负担性会被侵蚀；若类元宇宙用途回升，沉浸式数位形式也可能挑战实体零售动能。即便如此，文章仍强调目前行为分化偏向混合与线下消费，并引用 2025 年晚些时候的 Netflix 粉丝场馆，以及具轶闻性质的高意图商场停留时间（5 hours），作为 Gen Alpha 重视社交沉浸不亚于便利性的讯号。
Bloomberg’s February 19, 2026 guide argues Gen Alpha (born 2010-2024) is already an investable force, despite being mostly below voting and driving age, because this roughly 2 billion-person cohort is the largest generation and already controls more than $100 billion in annual direct US spending from allowances and early wages. The article frames a timing gap for companies still focused on millennials in leadership and older Gen Z at marriage-and-family milestones, while experts including Michael Moran and Americus Reed say brands must decode Gen Alpha’s language, devices, and social behaviors now to capture future wallet share.
Five trends structure the investment case, each anchored by data: AI ubiquity (64% of teens report chatbot use), game-based socializing (85% of US teens play video games), mental-health-first wellness (59% of Gen Alpha says mental health is a major issue, with 650000 Headway appointments in the last year), resale normalization (global secondhand market projected at $360 billion by 2030 with 10% annual growth), and offline experience demand (66% prefer physical stores while only 3% prefer online-only shopping). Suggested beneficiaries include platform and infrastructure firms (Google, Microsoft, Nvidia, OpenAI), gaming ecosystems (Epic, Nintendo, Roblox, Sony), care and fitness services (Headspace, Headway, Teladoc, Planet Fitness), resale marketplaces (Depop, RealReal, ThredUp, Vinted), and experiential retail and entertainment names (AMC, Sephora, Five Below).
The evidence is paired with material risks: AI adoption may face regulatory and sentiment pressure from education guardrails, electricity cost and climate concerns, and bubble risk; gaming and youth social channels could see stricter policy spillover after Australia’s December under-16 social media ban; wellness demand may soften when users age out of parental insurance; resale affordability can erode as secondhand prices rise; and physical-retail momentum could be challenged by immersive digital formats if metaverse-like use cases recover. Even so, the article highlights a current behavioral split in favor of hybrid and in-person consumption, citing late-2025 Netflix fan venues and anecdotal high-intent mall dwell time (5 hours) as signs that Gen Alpha values social immersion as much as convenience.