26岁的软体创业家 Garrett Campbell 表示，他在几乎每个15小时工作日都把一颗6毫克的 Zyn「cool mint」放在唇下，并说他圈内每位创办人朋友都在使用。Zyn 由 Philip Morris International 拥有，在美国上个财政年度售出了794,000,000罐，较前一年成长37%，显示原本被视为大学隐秘「hack」的市场正在快速走向主流。文章将此现象与使用者感受到的生产力提升、较少疲劳以及在高压销售或新创工作中更冷静专注的体感联系在一起。

更广泛的文化扩张中，尼古丁袋从体育领域渗透到矽谷办公室与名人生态，且其影响力不断外溢。英国调查显示，足球员使用 snus 或尼古丁袋的比例高达五分之一（20%），而 Palantir被报导在办公室免费提供，形成与早期工厂允许抽烟休息类似的文化转向。品牌曝光透过运动、媒体与社群扩展；2026年4月 UFC 与 Fre 合作，2024年 Tucker Carlson 推出 ALP，而 Leonardo DiCaprio、Josh Brolin、Joe Rogan 与前任主播 Tucker Carlson 等名人也被提及为用户，进一步扩大认可度。

文章指出采用者之间存在分歧：支持者视其为更清洁方便的「生产力工具」，反对者则认为成瘾与健康风险是主要代价。Cory Firth 采用4周使用＋1到2周停用循环；Bryan Johnson 指出尼古丁快速作用于大脑奖励系统，带来短期专注与镇定，但代价是成瘾并可能引发牙龈、口腔问题。Philip Morris 美国对外事务主管 Brian Erkkila 认为目前没有足够科学证据证明认知提升，部分生物骇客则偏好更纯净的尼古丁涂层牙签；Garrett Campbell 甚至预期未来可能出现与 vapes 类似的反转。

Garrett Campbell, a 26-year-old software founder, says he keeps a 6 mg Zyn “cool mint” pouch under his lip for almost every 15-hour workday, and says every founder friend in his circle uses one. Zyn, owned by Philip Morris International, sold 794 million cans in the U.S. in the last fiscal year, up 37%, showing that a market once treated as a niche college “hack” is rapidly becoming mainstream. The article links this shift to perceived productivity gains, less fatigue, and a calmer, more focused state during high-pressure sales or startup work.

In a broader cultural spread, nicotine pouches have moved from sports into Silicon Valley offices and celebrity ecosystems, then outward into wider influence. A U.K. survey reported up to one-fifth (20%) of footballers use snus or nicotine pouches, while Palantir is reported to provide free pouches in offices, creating a workplace shift comparable to old factory smoking breaks. Brand visibility continues through athletics and media networks: in April 2026 UFC partnered with Fre, Tucker Carlson launched ALP in 2024, and users such as Leonardo DiCaprio, Josh Brolin, Joe Rogan, and Tucker Carlson are cited, broadening social validation.

The article highlights a split among users: supporters frame pouches as a cleaner, more convenient “productivity tool,” while critics stress dependence and health costs. Cory Firth uses a 4-week-use plus 1–2-week-abstinence cycle; Bryan Johnson says nicotine acts quickly on the brain’s reward system, giving short-term focus and calm but creating addiction and possible gum or oral damage. Brian Erkkila, head of external affairs at Philip Morris in the U.S., says there is not yet solid evidence for cognitive benefit, while some biohackers shift to cleaner nicotine-coated toothpicks. Garrett Campbell even expects a possible reversal later, comparing current enthusiasm to earlier vape hype.