「银发内容创作者」在社群平台快速走红：加州一对 70 多岁的穿搭夫妻成为爆款案例，并延伸到 50、60 岁甚至更高年龄层的时尚、美妆、健身与生活类创作者，反转长期的「崇尚年轻／反老化」叙事。

数据与趋势面的重点是消费力与人口结构：年长族群累积净资产、可支配支出更高；文中以澳洲约 3 兆美元的退休金资金池为例，并称其正走向全球第二大。就业面则对照「新毕业生更难找工作」的压力，品牌因此更积极拉拢成熟与退休创作者，把「口袋有钱＋粉丝多」视为可量化的行销杠杆。

性别与年龄偏见被视为核心结构性问题：*Nature* 研究指出大型语言模型会延续并加剧针对年长女性的刻板印象；广告人 Jane Evans（60 多岁）描述求职时遭遇赤裸年龄歧视，另有观察称 LinkedIn 上男性以更少粉丝获得更高互动，促使倡议者建议女性把个人档案性别改为男性以测试演算法偏差。时尚场域也用具体年龄作例证：Helen Mirren 80、Jane Fonda 88、Laura Dern 58 走上伸展台；Paulina Porizkova 60 谈网暴；Lyn Slater 在 60 多岁时于约 10 年前走红，后来停止业配、转向 Substack，凸显热潮可变但影响仍在累积。

Dated Dec 29, 2025 (03:00 GMT+8), the piece tracks a surge in “silver” creators. A California couple in their 70s goes viral for daily outfits, emblematic of influencers thriving in their 50s, 60s, and beyond across fashion, beauty, fitness, and lifestyle—pushing back on youth-obsessed, anti-aging norms.

The key numeric signal is purchasing power at scale. Older audiences hold substantial net worth; the article cites Australia’s roughly $3 trillion pension pool, described as on track to become the world’s second largest. Against a tougher job market for new graduates, brands increasingly court mature and retired creators because they combine money in hand with large follower bases.

Bias is framed as the binding constraint. A Nature study is referenced as finding LLMs perpetuate and intensify stereotypes about older women. Anecdotes quantify visibility: Helen Mirren (80), Jane Fonda (88), and Laura Dern (58) appear at Paris Fashion Week; Paulina Porizkova (60) reports abuse; Lyn Slater rose to prominence about 10 years ago in her 60s and later shifted away from sponsored posts. Evans, an ad executive in her 60s, also points to platform dynamics—claiming men get higher engagement with fewer followers—prompting calls to test algorithms by switching profile gender.