Amazon.com 的年度 Prime Day 促销活动已进入第 12 年，但今年面临著高油价、信用卡余额上升以及消费者信心暴跌等严峻的经济背景。为了鼓励消费者访问其网站并进行消费，Amazon 提供了来自 Little Caesars 的 5 美元促销披萨。尽管面临经济逆风，该活动在历史上仍展现出强劲的成长，在前一年为期四天的促销期间，所有零售商的线上消费总额成长了 30%，达到 241 亿美元（$24.1 billion）。
这项促销活动反映了 Amazon 对餐饮外送领域的持续兴趣，这是一个该公司此前曾面临挑战的市场。在 2015 年，这家电子商务巨头在西雅图推出了 Amazon Restaurant，并逐步扩展至约 20 个美国城市和伦敦，随后因面临来自 DoorDash、Uber Eats 和 Grubhub 等成熟业者的激烈竞争，于 2019 年关闭了该服务。为了降低财务风险，Amazon 在 2022 年调整了策略，与 Grubhub 建立合作关系，将通常每月价值 10 美元（$10）的 Grubhub+ 会员资格纳入 Prime 订阅中。
除了热食外送，Amazon 正在积极争夺目前由 Walmart 主导的 1 兆美元（$1 trillion）杂货市场。该公司扩大了其当日送达网路，在洛杉矶和芝加哥等主要城市提供以 10 美元（$10）在一个小时或更短时间内送达数千种产品的服务，这重现了其已停用的 Prime Now 服务的部分元素。透过在每年订阅费为 139 美元（$139）的 Prime Day 期间进行实验，Amazon 旨在提高订阅用户的留存率，并将热食与其杂货服务相结合，以效仿 Costco Wholesale 和 Walmart 等实体零售商。
Amazon.com's annual Prime Day sales promotion, now in its 12th year, faces a challenging economic backdrop characterized by high gas prices, rising credit card balances, and plummeting consumer confidence. To incentivize shopping and boost spending, Amazon is offering $5 promotional pizzas from Little Caesars. Despite economic headwinds, the event has historically demonstrated strong growth, with total online spending across all retailers during the previous year's four-day sale increasing by 30% to $24.1 billion.
This promotional campaign reflects Amazon's ongoing interest in the food delivery sector, a market where the company has previously struggled. In 2015, the e-commerce giant launched Amazon Restaurant in Seattle, expanding to approximately 20 US cities and London before shutting the service in 2019 due to stiff competition from established players like DoorDash, Uber Eats, and Grubhub. To mitigate financial risk, Amazon shifted its strategy in 2022 by partnering with Grubhub, incorporating a Grubhub+ membership—normally valued at $10 monthly—into its Prime subscriptions.
Beyond hot meal delivery, Amazon is aggressively targeting the $1 trillion grocery sector, currently dominated by Walmart. The company has expanded its same-day delivery network, offering delivery of thousands of products in one hour or less for a fee of $10 in major cities such as Los Angeles and Chicago, which resurrects elements of its discontinued Prime Now service. By experimenting during Prime Day, which requires a subscription fee of $139 annually, Amazon aims to increase subscriber retention and integrate hot meals with its grocery services, mirroring physical retailers like Costco Wholesale and Walmart.