苹果公司完成了由提姆·库克（Tim Cook）向约翰·特纳斯（John Ternus）的领导层交接。库克选择在当前交棒，是为了让继任者拥有丰富的新产品线与稳健的财务顺风，从而实现商学院教科书级别的有序过渡，并让更年轻的领导者引领苹果应对人工智慧和穿戴式装置的新时代。

尽管特纳斯接任执行长并搬入执行长办公室，库克转任执行董事长后仍将保留显著影响力。库克庞大的新薪酬方案远超一般董事长水准，显示他将保持积极参与，尤其在处理华府和北京的外交事务以及供应链问题上，这意味著苹果在短期内仍难以完全脱离库克的影响。

除了执行长交接，苹果管理团队也迎来重大变革，资深高层菲尔·席勒（Phil Schiller）卸任 App Store 与发表会业务，主因除年龄外，还包括与特纳斯及艾迪·库伊（Eddy Cue）在进一步压榨 App Store 利润的策略上存在分歧；与此同时，苹果正准备在即将到来的秋季发表会上推出折叠 iPhone 等一系列重磅新品。

Apple Inc. has orchestrated a leadership transition from Tim Cook to John Ternus, stepping down now to provide his successor with a strong pipeline of innovative products and solid financials to ensure a textbook-orderly handover while positioning a younger leader to navigate the emerging AI and wearable hardware era.

Although Ternus has taken over as CEO and moved into the executive suite, Cook will retain substantial influence as executive chairman, evidenced by an exceptionally lucrative new compensation package and continued involvement in key areas such as government relations with Washington and Beijing as well as component shortages.

Alongside the CEO succession, Apple is experiencing broader executive shifts as longtime veteran Phil Schiller steps down from leading the App Store and product launch events, driven in part by strategic disagreements with Ternus and Eddy Cue over monetizing the App Store, even as the company prepares to introduce a foldable iPhone and other major devices at its upcoming event.