苹果公司将于9月9日在加州库比蒂诺总部举办年度最盛大的产品发布会，届时将在官方网站进行线上直播。这场发布会也是新任执行长约翰·特努斯上任后首次主导的重大产品发表，标志著苹果进入全新的领导时代。

本次发布会的最大亮点是苹果首款折叠式 iPhone 的亮相，这将是该产品外观设计上最大的一次变革。此外，苹果也将推出搭载更高效能晶片、电池续航力更佳以及相机系统大幅升级的 iPhone 18 Pro 与 Pro Max。

为了平衡全年的销售动能，常规版 iPhone 18 与第二代 iPhone Air 将延迟至明年春季发布。不过在今年底前，苹果仍计划推出新款 Apple Watch、升级版 iPad mini，以及包含首款搭载萤幕的智慧家庭中枢等多款新设备。

Apple Inc. will hold its most significant product launch of the year on September 9 at its Cupertino headquarters, with a livestream available on its website. This event is particularly notable as it marks the first major launch spearheaded by the new CEO, John Ternus, signaling a new era of leadership for the company.

The major highlight of the event will be the unveiling of Apple's first foldable iPhone, representing the most substantial design change in the product's history. Additionally, the company will introduce the high-end iPhone 18 Pro and Pro Max, featuring faster chips, improved battery life, and significant camera upgrades.

In a move to distribute sales more evenly throughout the year, the release of the regular iPhone 18 and the second-generation iPhone Air has been postponed to next spring. However, Apple is still expected to launch new Apple Watches, an updated iPad mini, and several smart home devices, including its first smart home hub with a screen, later this year.