全球电影业正迎来强劲复苏，今年已有5部影片全球票房突破10亿美元大关，另有3部突破5亿美元；分析师预测2026年全球票房将达350亿美元，同比增长7%。这一复苏很大程度上由Z世代（Gen Z）等年轻观众引领。票务网站Fandango调查显示，2025年近90%的美国Z世代走入影院，平均观影达7次，远高于X世代（6.1次）和婴儿潮一代（5.7次）。7月31日上映的《蜘蛛侠：崭新之日》在北美创下3.6亿美元的首周末票房纪录，18至34岁观众占比近三分之二，全球累计票房已突破17亿美元；而小成本恐怖片《执念》（Obsession）全球斩获4.9亿美元票房，收益超过其预算的650倍。
年轻人重返影院的趋势在全球范围内普遍显现。咨询机构Ormax Media数据显示，30岁以下人群贡献了印度印地语电影票房的一半以上；沙特阿拉伯三分之二的观众以及越南高达90%的观众年龄在34岁以下。与此同时，曾被认为会摧毁院线的社交媒体反成核心催化剂：近半数欧洲年轻人通过TikTok发现新片，电影记录与评价平台Letterboxd全球用户数突破3000万，较2023年增长近两倍，其中18至24岁用户最为活跃，显著强化了年轻群体的群体参与感与错失恐惧（FOMO）。
Z世代将观影视为一种兼具社交属性与沉浸感的“线下实体体验”。他们习惯将观影与聚餐聚会结合，并热衷于为新奇爆米花桶、高端可躺座椅等附加体验买单。这直接拉动了院线的单客消费——美国连锁影院AMC在2026年第二季度的单客收入相比2019年同期大增44%（经通胀调整后仍增长近11%）。对于热衷复古与追求暂时脱离手机小屏幕的年轻一代而言，影院中与陌生人共享大银幕黑暗体验的实体仪式感正重新焕发魅力。
The global theatrical film industry is experiencing a dynamic resurgence, with five releases already surpassing $1 billion in worldwide box office revenue and three more exceeding $500 million, driving projected 2026 global receipts to $35 billion—a 7% increase year-on-year. Gen Z moviegoers are central to this rebound: a Fandango survey indicated that nearly 90% of American Gen Z visited cinemas in 2025, averaging 7.0 annual trips compared to 6.1 for Gen X and 5.7 for baby boomers. Demonstrating this demographic power, Spider-Man: Brand New Day earned a record $360 million North American opening weekend (with 18- to 34-year-olds constituting nearly two-thirds of attendees) en route to $1.7 billion globally, while low-budget horror film Obsession grossed $490 million, over 650 times its production budget.
Youth-driven cinema attendance extends globally: consumers under 30 account for more than 50% of Hindi box office revenues in India, while patrons under 34 represent two-thirds of theatergoers in Saudi Arabia and up to 90% in Vietnam. Social media has become a primary promotional engine rather than an existential competitor, with nearly half of European youth discovering films via TikTok. Concurrently, film-tracking platform Letterboxd expanded to 30 million global users—nearly tripling its 2023 base—predominantly energized by active users aged 18 to 24 who drive viral cinematic participation and community engagement.
Young audiences increasingly treat cinema visits as curated social events, fueling substantial growth in ancillary and premium spending on novel concessions and luxury seating. Consequently, major exhibitor AMC reported that revenue per patron in the second quarter of 2026 jumped 44% compared to the same period in 2019 (a net increase of nearly 11% after adjusting for inflation). Seeking a communal reprieve from continuous smartphone scrolling, Gen Z is embracing the immersive, analog environment of darkened auditoriums as a vital collective cultural ritual.
Source: Gen Z has rediscovered the joy of going to the movies
Subtitle: The hottest new hangout is old-school
Dateline: 8月 13, 2026 03:43 上午