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备受期待的《侠盗猎车手VI》(Grand Theft Auto VI)首发实机游玩影片在Netflix上线后迅速登上收视榜首,上周观看次数达到3,110万次。这段长达近27分钟的开放世界犯罪游戏画面在Netflix独家播出六小时后才于YouTube等其他平台上架,并在Netflix全球追踪的93个国家中的87个登顶第一,超越了新电影《The Whisper Man》与《外滩探秘》第五季。

这是Netflix首次为即将推出的电玩游戏进行此类行销推广,而《侠盗猎车手VI》本身也具有极高商业潜力。其前作累计销量已超过2.3亿套,新作预计将成为史上最赚钱的娱乐产品之一。早在2023年发布的首支预告片在YouTube上的观看次数已突破2.93亿次,创下多项纪录;相较于YouTube,Netflix的观看次数计算方式则是将总观看时数除以影片时长。

在本次实机影片首映前的几天,网路上出现了十多段未授权外流的《侠盗猎车手VI》片段。母公司Take-Two Interactive Software Inc.为了揪出泄密来源,已向通讯平台Discord Inc.发出传票展开调查。

The premiere of gameplay footage from the highly anticipated Grand Theft Auto VI quickly topped Netflix's viewing charts last week, reaching 31.1 million views. The nearly 27-minute preview of the open-world crime game debuted exclusively on Netflix for six hours before expanding to YouTube and other platforms, propelling it to the number-one spot in 87 of the 93 countries tracked by Netflix and surpassing titles like The Whisper Man and season five of Outer Banks.

This collaboration marked a first for Netflix in promoting an upcoming video game, highlighting the massive commercial significance of Grand Theft Auto VI. With its predecessor selling over 230 million copies, the upcoming release is projected to become one of the most lucrative entertainment products in history. The initial 2023 trailer has already garnered 293 million views on YouTube, while Netflix measured its own viewership by dividing total viewing hours by the runtime rather than counting individual starts.

In the days leading up to the official premiere, more than a dozen leaked clips of Grand Theft Auto VI surfaced online. In response to the breach, publisher Take-Two Interactive Software Inc. has issued a subpoena to chat platform Discord Inc. in an effort to identify and track down the leaker.

2026-09-02 (Wednesday) · abbaa978e4dc54a8dc4cb6935b06d85dbf278435