北美规模最大的科切拉音乐节（Coachella）已决定在未来四年继续由 YouTube 独家进行现场直播。音乐节主办方 Goldenvoice 在评估了来自 Netflix 和亚马逊等对手的竞标后，最终选择与 YouTube 续约，主因是 YouTube 能提供全球最庞大的受众群体，且具备完全免费、无需注册或输入密码即可立即观看的显著优势。（关键数字： four years）

在此次新签订的合作协议下，Goldenvoice 计划拍摄艺人迷你纪录片等多种影音内容，并在各舞台演出换场空档播放，同时在音乐节正式开幕前制作更多相关前导节目。自 2011 年 YouTube 首次承办直播以来，观众已能自由切换多个舞台观看表演，这项直播合作不仅大幅拓展了国际受众，也促进了来自韩国、奈及利亚及印度等市场艺人的曝光。

科切拉每年吸引约 25 万名观众前往加州沙漠朝圣，尽管前几年票房曾出现下滑，但今年凭借强大阵容成功反弹。主办人保罗·托莱特（Paul Tollett）指出，小贾斯汀（Justin Bieber）等知名歌手在表演时结合 YouTube 影片的桥段，更凸显了科切拉与 YouTube 之间深度且密不可分的紧密合作关系。

The Coachella Valley Music and Arts Festival, North America's largest music festival, has renewed its exclusive livestreaming partnership with YouTube for the next four years. Festival promoter Goldenvoice chose YouTube over rival bids from streaming giants Netflix and Amazon, citing YouTube's unparalleled global reach and the critical advantage of being completely free to access without requiring user registration or passwords.

Under the terms of the new agreement, Goldenvoice plans to produce artist mini-documentaries and supplemental video content to be broadcast during stage changeovers, along with expanded preview programming ahead of the festival. Since YouTube began hosting livestreams in 2011, the multi-stage viewing experience has helped Goldenvoice tap into vast international audiences and feature global artists from key markets like South Korea, Nigeria, and India.

Drawing roughly 250,000 attendees each year to the California desert, Coachella rebounded strongly this year following a prior dip in ticket sales, bolstered by a star-studded lineup. Promoter Paul Tollett emphasized that moments like Justin Bieber incorporating YouTube clips into his set underscored just how deeply intertwined the music festival and the video platform have become. (Key numbers: 25)