補充劑產業正迅速擴張，製造商紛紛推出針對心理健康和睡眠輔助的客製化配方產品。部分品牌如Stasis明確將兒童產品定位為「服用興奮劑兒童的完整日常系統」，而Olly和Hiya Health等品牌則透過名人和網紅在Instagram及TikTok上推廣產品。美國補充劑市場2025年銷售額約達740億美元，預計2029年將接近1000億美元，兒童健康補充劑市場自2020年以來穩步增長。聯合利華等大型消費品公司也注意到這一趨勢，積極收購相關品牌。
在美國衛生部長小羅伯特·甘迺迪推動減少精神科藥物過度處方的背景下，文化氛圍正從傳統藥物治療轉向替代療法。多位醫生表示，越來越多家長詢問關於為患有焦慮症或ADHD的幼兒使用補充劑的問題。然而，專家警告補充劑可能加劇副作用或降低處方藥的療效，且由於補充劑在上市前無需經過美國食品藥物管理局（FDA）批准，其品質和純度參差不齊。醫生們強調，患者應與醫療提供者討論他們正在服用的所有產品，而非僅依賴網路上群眾外包式的治療建議。
A growing number of young people diagnosed with ADHD are turning to dietary supplements as alternatives or complements to prescription medications, often assembling their regimens through online research and social media platforms. TikTok has become a major e-commerce channel for supplements, generating roughly $1 billion in US sales in 2025, while ADHD-related hashtag-linked supplement revenue on TikTok Shop reached nearly $7 million over twelve months. Surveys indicate that over half of high schoolers have used social media to self-diagnose mental health conditions, and a rising percentage of young adults are disregarding medical guidance in favor of social media advice, raising concerns among psychiatrists and researchers.
The supplement industry has responded to this demand by expanding product lines focused on mental health support and sleep aid, with some companies creating custom blends explicitly marketed alongside stimulant medication use. Brands like Olly, Hiya Health, and Stasis target both adult and children's markets, often leveraging influencer partnerships on TikTok and Instagram. The US supplement market is projected to grow from $74 billion in 2025 to nearly $100 billion by 2029, with children's health supplements steadily increasing since 2020. Major corporations such as Unilever have entered the space through acquisitions, signaling the sector's mainstream commercial appeal.
The cultural shift away from prescription psychiatric medications has been amplified by US Health Secretary Robert F. Kennedy Jr.'s push to address overprescription, particularly among children. While his deprescription initiative does not explicitly mention supplements, Kennedy is a vocal advocate of alternative treatments. Medical professionals caution that supplements are largely unregulated, may vary significantly in quality and purity, and can interact negatively with prescription drugs. Doctors emphasize the importance of patients consulting their healthcare providers about all substances they consume, rather than relying solely on crowdsourced treatment advice from social media platforms.