蘋果公司正考慮對其智慧型手錶系列進行重大改版，以應對市場上無螢幕健身手環和智慧戒指的興起。為了適應不斷變化的消費者偏好，蘋果的工業設計團隊正在探索多種新方向，包含無顯示螢幕的設備、不同的螢幕形狀與尺寸，甚至是更平價的概念產品，期望能為穿戴式設備注入新活力。

蘋果即將在九月舉辦年度最重要的硬體發表會，預計將推出史上首款摺疊式 iPhone。這將是 iPhone 推出二十年來最大的外型變革，同時會上也有望發表全新的 iPhone 18 系列、Apple Watch Series 12 以及 Ultra 4，為主流消費者帶來革命性的全新科技體驗。

在先前的 Apple Upgrade 訂閱服務構想中，蘋果曾考慮推出一項專屬的頂級設定服務，讓使用者每年收到的新設備都已預先載入好 iCloud 備份資料。然而，這項能省去繁瑣設定步驟的服務最終並未實行，主要原因是考慮到這種資料處理方式可能會引發消費者的隱私疑慮。

Apple is considering a major overhaul of its smartwatch lineup in response to the growing popularity of screen-free fitness bands and smart rings in the market. To adapt to shifting consumer preferences, Apple's industrial design team is exploring various new directions, including devices without displays, different screen shapes and sizes, and even more affordable concepts, hoping to inject new life into its wearables.

Apple is gearing up for its most important annual hardware event in September, where it is expected to unveil its first-ever foldable iPhone. This will represent the most significant form-factor change in the iPhone's two-decade history, and the event is also expected to feature the new iPhone 18 series, Apple Watch Series 12, and Ultra 4, bringing a revolutionary new tech experience to mainstream consumers.

In earlier concepts for the Apple Upgrade subscription service, Apple had considered introducing an exclusive white-glove setup feature where users would receive a new device each year preloaded with their iCloud backup data. However, this service, which would have eliminated tedious setup steps, was ultimately scrapped primarily due to concerns that such data handling could raise privacy issues among consumers.