苹果公司正考虑对其智慧型手表系列进行重大改版，以应对市场上无萤幕健身手环和智慧戒指的兴起。为了适应不断变化的消费者偏好，苹果的工业设计团队正在探索多种新方向，包含无显示萤幕的设备、不同的萤幕形状与尺寸，甚至是更平价的概念产品，期望能为穿戴式设备注入新活力。

苹果即将在九月举办年度最重要的硬体发表会，预计将推出史上首款折叠式 iPhone。这将是 iPhone 推出二十年来最大的外型变革，同时会上也有望发表全新的 iPhone 18 系列、Apple Watch Series 12 以及 Ultra 4，为主流消费者带来革命性的全新科技体验。

在先前的 Apple Upgrade 订阅服务构想中，苹果曾考虑推出一项专属的顶级设定服务，让使用者每年收到的新设备都已预先载入好 iCloud 备份资料。然而，这项能省去繁琐设定步骤的服务最终并未实行，主要原因是考虑到这种资料处理方式可能会引发消费者的隐私疑虑。

Apple is considering a major overhaul of its smartwatch lineup in response to the growing popularity of screen-free fitness bands and smart rings in the market. To adapt to shifting consumer preferences, Apple's industrial design team is exploring various new directions, including devices without displays, different screen shapes and sizes, and even more affordable concepts, hoping to inject new life into its wearables.

Apple is gearing up for its most important annual hardware event in September, where it is expected to unveil its first-ever foldable iPhone. This will represent the most significant form-factor change in the iPhone's two-decade history, and the event is also expected to feature the new iPhone 18 series, Apple Watch Series 12, and Ultra 4, bringing a revolutionary new tech experience to mainstream consumers.

In earlier concepts for the Apple Upgrade subscription service, Apple had considered introducing an exclusive white-glove setup feature where users would receive a new device each year preloaded with their iCloud backup data. However, this service, which would have eliminated tedious setup steps, was ultimately scrapped primarily due to concerns that such data handling could raise privacy issues among consumers.