吉卜力工作室目前正處於轉型期，隨著高齡85歲的宮崎駿逐漸步入職業生涯的晚期，工作室的未來充滿不確定性。雖然他的兒子宮崎吾朗和新任執行長依田謙一被視為潛在的接班人，但目前仍沒有明確的長期計畫。工作室堅持其傳統的手繪動畫藝術，拒絕迎合追求續集和大量商業化的現代電影工業模式。

儘管面臨來自全球和日本國內動畫產業的激烈競爭，吉卜力工作室仍然保持其獨特的經營理念。他們不以盈利為首要目標，而是專注於藝術創作，這與許多競爭對手大量生產續集或將作品快速商業化的做法截然不同。此外，對於近期引發熱議的AI技術，吉卜力高層表示持中立態度，認為這並不構成直接威脅，且不排除未來探索新科技的可能性。

為了維持品牌影響力並應對串流媒體時代的挑戰，吉卜力透過吉卜力公園、主題展覽、舞台劇以及有限的海外串流授權來保持觀眾的參與度。然而，在日本國內，他們依然拒絕開放串流服務，堅持讓電影在電視播出時成為一種全民參與的慶典。儘管未來充滿未知，宮崎駿依然每天前往工作室，以他對原創和手工藝的堅持，繼續引領著吉卜力的精神。

Studio Ghibli is currently in a state of transition, facing an uncertain future as its 85-year-old co-founder Hayao Miyazaki enters the twilight of his career. While his son Goro Miyazaki and new CEO Kenichi Yoda are seen as potential successors, there is no definitive long-term plan in place. The studio remains steadfast in its dedication to traditional, hand-drawn animation, refusing to conform to the modern film industry's reliance on sequels and intense commercialization.

Despite facing fierce competition from both global and domestic animation studios, Studio Ghibli maintains its unique business philosophy. Rather than prioritizing profit, the studio focuses on artistic creation, standing in stark contrast to competitors who mass-produce sequels or rapidly commercialize their IP. Furthermore, regarding the recently debated AI technology, Ghibli executives maintain a neutral stance, viewing it not as an immediate threat but as a technological development they are open to exploring.

To sustain its brand influence and navigate the streaming era, Ghibli engages audiences through Ghibli Park, traveling exhibitions, stage adaptations, and limited overseas streaming deals. However, they continue to withhold domestic streaming rights in Japan, preferring television broadcasts of their films to remain collective, celebratory events. Although the future remains unpredictable, Hayao Miyazaki continues to visit the studio daily, guiding Ghibli's spirit with his unwavering commitment to original, handcrafted artistry.