吉卜力工作室目前正处于转型期，随著高龄85岁的宫崎骏逐渐步入职业生涯的晚期，工作室的未来充满不确定性。虽然他的儿子宫崎吾朗和新任执行长依田谦一被视为潜在的接班人，但目前仍没有明确的长期计划。工作室坚持其传统的手绘动画艺术，拒绝迎合追求续集和大量商业化的现代电影工业模式。

尽管面临来自全球和日本国内动画产业的激烈竞争，吉卜力工作室仍然保持其独特的经营理念。他们不以盈利为首要目标，而是专注于艺术创作，这与许多竞争对手大量生产续集或将作品快速商业化的做法截然不同。此外，对于近期引发热议的AI技术，吉卜力高层表示持中立态度，认为这并不构成直接威胁，且不排除未来探索新科技的可能性。

为了维持品牌影响力并应对串流媒体时代的挑战，吉卜力透过吉卜力公园、主题展览、舞台剧以及有限的海外串流授权来保持观众的参与度。然而，在日本国内，他们依然拒绝开放串流服务，坚持让电影在电视播出时成为一种全民参与的庆典。尽管未来充满未知，宫崎骏依然每天前往工作室，以他对原创和手工艺的坚持，继续引领著吉卜力的精神。

Studio Ghibli is currently in a state of transition, facing an uncertain future as its 85-year-old co-founder Hayao Miyazaki enters the twilight of his career. While his son Goro Miyazaki and new CEO Kenichi Yoda are seen as potential successors, there is no definitive long-term plan in place. The studio remains steadfast in its dedication to traditional, hand-drawn animation, refusing to conform to the modern film industry's reliance on sequels and intense commercialization.

Despite facing fierce competition from both global and domestic animation studios, Studio Ghibli maintains its unique business philosophy. Rather than prioritizing profit, the studio focuses on artistic creation, standing in stark contrast to competitors who mass-produce sequels or rapidly commercialize their IP. Furthermore, regarding the recently debated AI technology, Ghibli executives maintain a neutral stance, viewing it not as an immediate threat but as a technological development they are open to exploring.

To sustain its brand influence and navigate the streaming era, Ghibli engages audiences through Ghibli Park, traveling exhibitions, stage adaptations, and limited overseas streaming deals. However, they continue to withhold domestic streaming rights in Japan, preferring television broadcasts of their films to remain collective, celebratory events. Although the future remains unpredictable, Hayao Miyazaki continues to visit the studio daily, guiding Ghibli's spirit with his unwavering commitment to original, handcrafted artistry.